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How Much Money Can You Save by Comparison Shopping?​​

The rewards may be far greater than you think​​

spinner image A white ceramic piggy bank and a shopping cart equally balanced on seesaw weight scale on blue surface and background
PM Images/Getty Images


Everyone knows that prices can vary among retailers, but by how much? To find out, I collected posted prices for popular products at different online and brick-and-mortar stores. (Prices were gathered within a brief window in August and September and may have since changed; shipping costs were excluded.) The results are clear: A little research can save you a lot! ​

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spinner image Air Fryer - $100 - $170
Courtesy PowerXL

​PowerXL Vortex Air Fryer (7-Quart)​

Price spread: $70

​T. J. Maxx: $100​

Macy’s: $140​ $160​ $170​

spinner image Hunter Boots - from $67 - $160
Jeff Elkins

Hunter Boots (Women’s Original Tall)​

Price spread: $93​

​ $67​ $99​ $150​

DSW: $160​

spinner image ProForm Carbon CX Exercise Bike $500 - $1999
Courtesy ProForm

ProForm Carbon CX Exercise Bike​

Price spread: $1,499​

​ $500​

Dick’s Sporting Goods: $600​ $999​ $1,999​

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spinner image Men's Lucky Jeans  - price range from $35 to $99
Jeff Elkins

Men’s Lucky Jeans (121 Slim Straight)​

Price spread: $64​

​​T. J. Maxx: $35​

Men’s Wearhouse: $60​ $83​

Amazon: $99​

Skullcandy Indy Evo True Wireless Earbuds​

Price spread: $42​

​eBay: $38​ $50​ $70​ $80​

​Conair Infiniti Pro Smooth and Wave​

Save up to 75 percent​

​Mercari: $35​ $54​

Target: $55​

eBay: $68​ $138​

​​​​​Kipling Asseni Mini Printed Tote Bag (Blue Geo Print)​

Save up to 27 percent​

​Dressinn: $69​

eBay: $71​ $71​ $94​ $94​

Shop around … better ​

  • ​Check all major retail sites and search You never know where the best deals will be.​
  • ​If an item is particularly low priced, it may be refurbished or its seller may be iffy. Check user reviews and return policies, especially on eBay and with third-party sellers on sites such as Amazon and Walmart.​
  • ​Some brands (including Apple, Bose, Maui Jim, Sonos and Yeti) have policies for minimum advertised pricing that make it tough to find markdowns. So look for special incentives and check for unadvertised sales in stores.​​

Lisa Lee Freeman, a consumer and shopping expert, was founder and editor in chief of ShopSmart magazine from Consumer Reports.

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