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How Much Money Can You Save by Comparison Shopping?​​

The rewards may be far greater than you think​​

piggy bank on balance scale with shopping cart

PM Images/Getty Images

Everyone knows that prices can vary among retailers, but by how much? To find out, I collected posted prices for popular products at different online and brick-and-mortar stores. (Prices were gathered within a brief window in August and September and may have since changed; shipping costs were excluded.) The results are clear: A little research can save you a lot! ​

air fryer cost could be anywhere from one hundred to one hundred and seventy dollars

Courtesy PowerXL

​PowerXL Vortex Air Fryer (7-Quart)​

Price spread: $70

​T. J. Maxx: $100​

Macy’s: $140​

Wards.com: $160​

Kohls.com: $170​


hunter boots cost range from sixty seven to one hundred sixty dollars

Jeff Elkins

Hunter Boots (Women’s Original Tall)​

Price spread: $93​

​Sears.com: $67​

HunterBoots.com: $99​

Zappos.com: $150​

DSW: $160​


pro form carbon c x exersize bike cost range is almost fifteen hundred dollars at different retailers

Courtesy ProForm

ProForm Carbon CX Exercise Bike​

Price spread: $1,499​

​BestBuy.com: $500​

Dick’s Sporting Goods: $600​

IndoorCyclery.com: $999​

TheWearablesStore.com: $1,999​


mens lucky jeans price ranges from thirty five to ninety nine dollars

Jeff Elkins

Men’s Lucky Jeans (121 Slim Straight)​

Price spread: $64​

​​T. J. Maxx: $35​

Men’s Wearhouse: $60​

LuckyBrand.com: $83​

Amazon: $99​


skullcandy indy evo wireless ear buds price range is from thirty eight to eighty dollars

Jeff Elkins

Skullcandy Indy Evo True Wireless Earbuds​

Price spread: $42​

​eBay: $38​

OfficeSupply.com: $50​

Verizon.com: $70​

ATT.com: $80​


conair infiniti pro wave tool costs anywhere from thirty five to one hundred thirty eight

Courtesy Conair

​Conair Infiniti Pro Smooth and Wave​

Save up to 75 percent​

​Mercari: $35​

Amazon.com: $54​

Target: $55​

eBay: $68​

Conair.com: $138​


kipling tote bag price is anywhere from sixty nine to ninety four dollars

Courtesy Amazon

​​​​​Kipling Asseni Mini Printed Tote Bag (Blue Geo Print)​

Save up to 27 percent​

​Dressinn: $69​

eBay: $71​

Walmart.com: $71​

Macys.com: $94​

Kipling.com: $94​


Shop around … better ​

  • ​Check all major retail sites and search Google.com/shopping. You never know where the best deals will be.​
  • ​If an item is particularly low priced, it may be refurbished or its seller may be iffy. Check user reviews and return policies, especially on eBay and with third-party sellers on sites such as Amazon and Walmart.​
  • ​Some brands (including Apple, Bose, Maui Jim, Sonos and Yeti) have policies for minimum advertised pricing that make it tough to find markdowns. So look for special incentives and check for unadvertised sales in stores.​​

Lisa Lee Freeman, a consumer and shopping expert, was founder and editor in chief of ShopSmart magazine from Consumer Reports.