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9 Home Staging Tricks the Pros Use

When selling your home, making spaces more appealing can mean a higher selling price


a staged home at four zero eight tenth street showing a kitchen and dining area
Courtesy Jason Saft

Maybe your living room features a worn sofa and mismatched end tables, with an eclectic collection of vintage teacups displayed on a shelf. And maybe that’s exactly how you like it. But when you’re trying to sell your house, a little less of your decor and a lot of sprucing up can mean more money in your pocket.

Staging a space — replacing, adding or removing decor and furniture to make it most appealing to the most buyers — gives a good return on investment. Professional stagers often have their own collection of furniture and accessories they think will draw buyers in. And for a fee, they will swap them in for your possessions (until the house is sold).

A successfully staged home is like “a beautiful symphony,” says Lew Corcoran, board chair of the Real Estate Staging Association and a home stager in East Bridgewater, Massachusetts. “Everything is working in a rhythm that buyers can feel.”

That starts with remembering that your home is no longer a home — “it’s a product,” says Corcoran. “A property has to be properly prepared, packaged, priced, presented and promoted in order to sell for top dollar in as short an amount of time as possible.”

How much does a stager cost? And how do you find one?

Stagers often charge 1 percent of the home’s list price. For example, if a home is selling for $250,000, the stager earns $2,500. Real estate agents frequently make introductions and, in the hottest markets, sometimes pay part or all of the fee to win a listing.

The cost for a stager “varies dramatically based on geography, scope of work and price point,” from $1,600 for “light help and sprucing up soft goods” to many thousands of dollars, says Jason Saft, founder of Staged to Sell Home, a leading boutique home staging firm in New York City.

But you can also do a lot of home staging on your own, by decluttering, depersonalizing and deep cleaning.

An investment in staging can have a big payoff

According to a 2025 Real Estate Staging Association quarterly report of 108 properties sold, the average return on staging investment was 4,415 percent. Properties staged with an investment of $4,000 to $5,000 had an 1,800 percent return — about $18 back for every $1 spent.

The National Association of Realtors Research Group reports that 83 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Saft, who has been featured on HGTV’s Buying & Selling: 20 Best-Kept Secrets and was named the number one luxury home stager in the U.S. in 2024 by the Real Estate Staging Association, once staged a New York City property that had been on and off the market for more than seven years. It sold about three weeks after he staged it. “It was such a huge success, it was featured in The New Yorker,” he recalls.

So whether you’re hiring one and need to know what to expect or want to give staging a go on your own, here’s what to know.

1. Make a good first impression

If the entrance to your home looks unkempt or dated, a potential buyer will be set up for disappointment from the get-go, Saft says.

Add a fresh coat of paint, or create a “high-impact moment with affordable wallpaper,” update doorknobs and other hardware, and if there’s enough room, include a console table or bench to showcase functionality, he says.

Saft adds that hanging a mirror can send a positive subliminal message: “As cliché as it sounds, I do believe there is something about the moment a prospective buyer walks in the door: They see themselves in the mirror, and it’s like you’re putting them in the home.”

a staged home at thirty four gramercy park showing a living area
Courtesy Jason Saft

2. Declutter the living room

While you’ve likely spent years collecting family photos and memorabilia (those teacups), it’s time to depersonalize the living room, especially if you have anything religious or political on display.

“You don’t want to remove all personality — you want to make a home inviting and engaging — but you want to remove your personality,” says Saft.

That said, “a great ceramics selection, art books and really interesting objects” can be tastefully displayed to show prospective buyers how they may use the space,” Saft adds.

Aside from decluttering, remove superfluous furniture that may block walking paths.

“You can quickly have 10 or 15 people in one space at one time, which means there’s an opportunity for it to feel small and cramped,” Saft says.

If your living room is on the smaller side, add a mirror to make the space feel larger and brighter.

3. Spruce up your kitchen

Keep 90 to 95 percent of your kitchen counter completely empty, suggests Kishah Langham, founder of Texas Stagers in Houston.

Aside from a coffee station, counters should look clean and practical, which “emphasizes usability,” says Corcoran.

It wouldn’t hurt to minimize and organize what’s stored in kitchen cabinets and remove photographs, magnets and children’s artwork from refrigerator doors and side panels.

a staged home at two zero eight west eleventh street showing a master bedroom
Courtesy Jason Saft

4. Create bright and seasonal bedrooms

New, white bedding offers a lot of bang for your buck and can make a buyer feel as if they’re walking into a five-star hotel, says Kim Magnuson, president and owner of Tampa Bay Home Staging & Design in Florida.

“White photographs beautifully,” she says. “It says, ‘luxury, cleanliness, resort.’ You want people to think, Wow, I want to sleep here.”

Dressers should be lean on accessories. Remove family photos, and unless you have a jewelry box, be sure to tuck away individual pieces in a drawer so they’re out of sight.

Bedroom closets, meanwhile, should hold only current seasonal clothing.

“You’ve got to thin out the herd,” says Corcoran. “You’re going to be moving anyway, so you might as well start packing some of this stuff.”

Arrange what’s left so that lighter colors are in front of darker ones, to make the space feel larger.

5. Set up an outside area people could see themselves enjoying

Pressure-wash patios, and paint “older, outdated or junky outdoor furniture so it looks new and inviting,” advises Saft. And make sure outdoor space is “set up so people can see themselves having a barbecue, lounging in chairs, reading and spending time [there]. Oftentimes people are paying a premium for outdoor space … so you want to make it as attractive as possible.”

Saft recommends setting the tone with plantings. Spruce up the mulch, and add annuals for seasonal colors that pop.

You’ll also want to make sure beds are weeded and appear neat and tidy.

And your beloved lawn decorations need to be put away. “Bunny rabbits, the frogs, the little turtles, the windmills — anything that has your personal taste has to go,” says Langham.

6. Deep clean your home

It goes without saying that your home should be as clean as it can be when selling. But the devil is in the details — and one of those details is the shower liner. Don’t forget to pay attention to it.

“I’ve seen shower liners where you could clone a human embryo — just vile,” Saft says.Make sure to mitigate smells that may be coming from old bedding or rooms that haven’t been aired out for a while. If a potential buyer believes there may be mildew, thoughts of water damage follow, and there likely won’t be an offer.

7. Choose a calming color palette

Homebuyers typically want to see “warm whites, muted earth tones, lighter neutral grays — lighter contrasts,” says Corcoran. “You do want some stark contrasts, but you want to keep things muted.”

Black accents can work well, such as sliding glass doors in black frames.

“Just keep it soft and gentle and not overwhelming,” he says.

8. Tell a story throughout the house

Take inspiration from a pop of color or type of metal in one room, and carry it through each room, recommends Langham.

For example, if you want that design through line to start with a particular green in an art poster, perhaps feature that same green in a bathroom toothbrush-and-soap holder, bedroom pillows, kitchen plate details (if displayed on a table), even barware.

“Now [prospective buyers] can start getting creative about what they’re going to do with their home once they purchase it,” Langham says.

9. Showcase great lighting

Get rid of heavy drapes and curtains to bring in as much natural light as possible. To that end, replace yellowish and dim incandescent light bulbs with daylight bulbs throughout the house, says Corcoran.

 “Of course, when they move in, they’re going to change the light bulbs,“ he says. “It doesn’t matter at that point. You want the house sold.”

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