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Maybe your living room features a worn sofa and mismatched end tables, with an eclectic collection of vintage teacups displayed on a shelf. And maybe that’s exactly how you like it. But when you’re trying to sell your house, a little less of your decor and a lot of sprucing up can mean more money in your pocket.
Staging a space — replacing, adding or removing decor and furniture to make it most appealing to the most buyers — gives a good return on investment. Professional stagers often have their own collection of furniture and accessories they think will draw buyers in. And for a fee, they will swap them in for your possessions (until the house is sold).
A successfully staged home is like “a beautiful symphony,” says Lew Corcoran, board chair of the Real Estate Staging Association and a home stager in East Bridgewater, Massachusetts. “Everything is working in a rhythm that buyers can feel.”
That starts with remembering that your home is no longer a home — “it’s a product,” says Corcoran. “A property has to be properly prepared, packaged, priced, presented and promoted in order to sell for top dollar in as short an amount of time as possible.”
How much does a stager cost? And how do you find one?
Stagers often charge 1 percent of the home’s list price. For example, if a home is selling for $250,000, the stager earns $2,500. Real estate agents frequently make introductions and, in the hottest markets, sometimes pay part or all of the fee to win a listing.
The cost for a stager “varies dramatically based on geography, scope of work and price point,” from $1,600 for “light help and sprucing up soft goods” to many thousands of dollars, says Jason Saft, founder of Staged to Sell Home, a leading boutique home staging firm in New York City.
But you can also do a lot of home staging on your own, by decluttering, depersonalizing and deep cleaning.
An investment in staging can have a big payoff
According to a 2025 Real Estate Staging Association quarterly report of 108 properties sold, the average return on staging investment was 4,415 percent. Properties staged with an investment of $4,000 to $5,000 had an 1,800 percent return — about $18 back for every $1 spent.
The National Association of Realtors Research Group reports that 83 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
Saft, who has been featured on HGTV’s Buying & Selling: 20 Best-Kept Secrets and was named the number one luxury home stager in the U.S. in 2024 by the Real Estate Staging Association, once staged a New York City property that had been on and off the market for more than seven years. It sold about three weeks after he staged it. “It was such a huge success, it was featured in The New Yorker,” he recalls.
So whether you’re hiring one and need to know what to expect or want to give staging a go on your own, here’s what to know.
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