Christine McCleary is tired of peering at small print when she shops. "Companies need to redesign things because so much of the population is older," says the 59-year-old Incline Village, Nevada, resident, after her recent struggles at a local store. And corporate America, believe it or not, is starting to agree: With boomers now turning 65 in huge waves — about 7,000 will turn 65 every day this year — and shoppers 50-plus owning the vast majority of U.S. wealth, retailers are making changes to accommodate their wants.
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Illustration by: Chris Lyons