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Key takeaways
- Grandmother showers have practical and social benefits.
- These events are typically smaller, flexible and budget-friendly.
- A theme can make celebrating a first grandchild even more fun.
Grandma-to-be Cheryl Hall untied bows and tore open boxes to unveil a pink-and-white blanket, a travel crib and a folding stroller to the oohs and aahs of the mostly 50-and-over women nibbling on petits fours and sipping mimosas around her. The Dallas resident was taking part in a new trend that celebrates the pending arrival of a first grandchild: the grandmother shower.
“It was so much fun,” says Hall, 74, of her shower. “People came from different parts of my life.”
Event planners say grandmother showers — also called grandbaby showers — are the latest trend in baby-related celebrations.
“I feel like they’re gaining popularity, especially with grandmothers being young and hip and living longer,” says Renee Patrone Rhinehart, 44, founder of Events by Renee in the Philadelphia area. She helped organize a grandma shower for her then-75-year-old mother-in-law when Rhinehart had her daughter in 2021, as well as some other grandma showers for clients.
And it’s not just for fun.
Nationwide, grandparents help care for their grandchildren beyond just taking them for the occasional ice cream. One-third of those living with their grandkids are responsible for their care, according to the Census Bureau’s 2024 American Community Survey. Even grandparents who aren’t regular caregivers for their grandchildren may need practical baby gear for visits. Shower gifts help offset the cost of baby products, including car seats and strollers — especially for grandparents living on a fixed income.
Grandmother showers come in all sizes and budgets
Friends of Rhinehart’s mother-in-law, Susie, hosted a 20-person luncheon at a country club in Pottstown, Pennsylvania, where she lives. Hall’s friends hosted her grandma shower at one of their homes, welcoming about 30 guests.
Showers can range from a tea party at a friend’s home to a catered lunch at a rented venue, but they’re often on the smaller side. “It’s not always a big blowout,” Rhinehart says. “They’re usually intimate and sweet, not 200 people.”
What about a budget? A grandmother shower can cost from hundreds to thousands of dollars or more, say experts. The good news: There are ways to keep expenses down.
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