Beth Ellard, MBA, of New York, most recently was Head of Business Development and Innovation for the Ad Council. Prior to joining the Ad Council, Beth spent most of her career in women- and family-oriented media. She was Executive Vice President and General Manager of DailyCandy at NBCUniversal, with full P&L responsibility. She also led the development of a new technology platform that included mobile capabilities and business intelligence reporting.
She was Content Director for Hearst Digital Media, leading editorial strategy and operations for 12 magazine websites. She leveraged branded content and product integration into new ad products for Unilever, Estee Lauder, Pfizer, Wal-Mart and JCPenney.
Ellard led Time’s Parenting Group Ventures and created $10 million of new revenue through an innovative co-op sampling program called First Moments. She also sold and implemented Parenting’s largest custom publishing program with GlaxoSmithKline. She previously led Walt Disney’s parenting site, Family.com, where she doubled revenue and significantly improved operating results. She restructured the client base and attracted new custom programs with P&G, General Mills and Kmart. Before Disney, Ellard spent 13 years progressing through a series of increasingly larger management roles at Time Inc. and Ziff-Davis, including marketing, finance and sales positions. Beth has an undergraduate degree in English from Georgetown and a MBA from Northwestern.