AARP Hearing Center
Many grandparents love to dote on their grandchildren. But that indulgence has a price tag, and it’s a lot higher than it used to be.
“Things are way more expensive than they were 30 or 40 years ago,” says Pedro Silva, principal partner at Apex Investment Group, a financial planning firm in Hudson, Massachusetts. Decades ago, “kids didn’t do as much stuff, and they didn’t have cellphone subscriptions and Netflix and laptops and iPhones,” he says.
According to a June 2025 survey by SeniorList, a resource and reviews website for older adults, 96 percent of U.S. grandparents provide financial help to their grandkids, to the tune of more than $3,900 a year, on average.
The poll of 1,200 Americans ages 55 and older found that 17 percent of grandparents felt pressured to contribute more than they could afford, and 11 percent said they’ve withdrawn money from their savings or retirement accounts to help their grandkids financially — a step that can have lasting consequences.
“I think grandparents need to focus on grandparents first,” says Mike Lynch, director of applied insights at Hartford Funds, an asset management company headquartered in Wayne, Pennsylvania. “Rising costs and longer life expectancies are factors to consider.”
Here are six hidden expenses that can cause grandparents to spend beyond their means.
1. Impulse purchases
It’s hard to say “no” to your grandkids. What’s one more souvenir from the gift shop at the zoo, or an extra treat thrown into your grocery cart when you see your grandchild’s favorite candy at the supermarket?
Here’s the rub: These kinds of unplanned purchases can slowly take a toll on your budget.
How to save: Take time to determine how much you can afford to spend on your grandchildren annually, and build that amount into your budget.
“Consider creating and automatically funding a separate bank account” for spending on grandkids, suggests Indivar Dutta-Gupta, founder and CEO of Blue Lotus Strategies, a Washington, D.C.-based policy and strategy consulting firm.
More From AARP
5 Money Mistakes That Grandparents Make
Avoid these financial blunders when helping grandkids
The Ultimate Guide to Watching Your Grandkids
From the legal authority you need to planning meals, here’s what you should know
Tips for New Grandparents: Online Safety
Navigate grandparenting with respect and online safety