AARP Hearing Center
 
                    
                    
                The month bargain hunters have been waiting for all year is finally here. November brings the Super Bowl of shopping: Black Friday.
“Black Friday remains one of the best times of the year to score deep discounts,” says Mackenzie Shand, executive editor at BlackFriday.com, a website dedicated to Black Friday deals.
“That said, the event has evolved into more of a ‘Black Friday season.’ The best deals aren’t limited to the Friday after Thanksgiving anymore — retailers are spreading them throughout November to capture early holiday shoppers,” Shand says.
That means more time to scoop up savings. And with so many sales happening throughout the month, you can find deals on a range of items. Here’s what you can expect to find deeply discounted in November.
Apple products
You likely won’t see significant markdowns on the new iPhone 17 this holiday season, but if there are other Apple products on your gift list, you might spot deals on them. You can find the best price of the year on Apple AirPods in November, Shand says. Look for discounts of up to 30 percent off.
If you want a smartwatch that keeps track of your health and fitness activity, you’ll find deals on older series of Apple Watches this month, says Stephanie Carls, a retail analyst at coupon and cash-back offers website RetailMeNot. Also, older models of iPads will be discounted.
Where to look for deals: Amazon, Target, Walmart
Potential savings: 20 to 30 percent off
Clothes
Many clothing stores will offer attractive Black Friday sales, Carls says: “Expect retailers like Gap and Old Navy to offer impressive sitewide deals, with discounts likely up to 50 percent off in some cases.” In addition, Black Friday is the one time of the year that activewear retailer Lululemon offers a wide range of deals on popular products, she says.
You’ll also find apparel discounts at the beginning of the month during Macy’s Friends and Family Sale, which runs through Nov. 4.
Where to look for deals: Anthropologie, Everlane, J. Crew
Potential savings: 30 to 50 percent off
Gift cards
When it comes to what people really want for the holidays, look no further than gift cards. They rank as the top gift Americans want to receive in 2025, according to a National Retail Federation survey.
Fortunately, November is the time to stock up on gift cards at a discount from major retailers, Carls says. Many restaurants also offer deals on gift cards this month, she adds.
Even if you’re not a fan of giving gift cards, you can benefit by buying them at a discount and using them to make purchases during Black Friday sales to score additional savings, Carls recommends.
Where to look for deals: Amazon, Best Buy, Costco
Potential savings: 20 percent off
 
                    
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                  
                    
                 
                    
                    
                 
                    
                    
                 
                    
                    
                
More From AARP
Easy Ways to Make Extra Cash in an Hour or Less
How to monetize unwanted gift cards, old electronics, your opinions and more
8 Financial Moves to Make in Your 50s
If you grooved to Van Halen during your teenage years, it’s time to prepare for retirement
Great Ways to Be a Better Online Shopper
Navigate online shopping with these savvy strategies