Navy SEAL Jack Carr’s 8-Point Guide to Writing a Bestseller

Be real

“Today, authenticity reigns supreme," Carr stressed. "For me, coming out of the SEAL teams and having a book that’s rooted in authentic realism of the modern battlefield, that’s what sets me apart. 

“If my protagonist gets ambushed as part of the story, I remember what it was like to be ambushed in Baghdad 2006, and I take those feelings and emotions and apply them to a completely fictional narrative. If it reads true to someone who picks it up, it’s because it comes from a real place – right from my heart and soul, directly onto the page with no filters.”

Market yourself

Carr has evolved into a master of promoting himself through social media platforms and affiliations, including suspenseful YouTube videos, and on X (formerly Twitter), in order to promote his work and connect on a deeper, more personal level with his readers. 

“As an unknown writer, you have to do all the things you have to do starting a company,” he said. “If you expect your publisher to do it for you, that you’re going to get the same amount of attention and resources as Stephen King or one of those authors, you’re going to be very disappointed.”

Stay in the mix

'Only the Dead' was released earlier this year.

Simon & Schuster

Carr mused on his early dreams of writing in a remote cabin in the woods.

“I found out it doesn’t work that way,” he laughed. 

“It might seem hard to believe now, but I’m actually a really private person. I had no social media and didn’t want any part of it. But I have to think about how I can add value to both my publisher and the lives of my readers.”

Build your audience

Carr believes that innovations in “hybrid” and self-publishing through companies like Amazon have opened the doors for many writers who didn’t have such options in the past. 

“Everyone’s going to take a different path,” he said. “But you can build an audience on channels that weren’t available to authors in 1985 or 1995. You can start a podcast or be on other people’s podcasts, and create platforms on Twitter, Facebook and Instagram that let people know you’re also an author.”

Keep growing

Carr is about to take his first leap into the nonfiction world with the first in a series called “Targeted,” due in the fall of 2024. It will be about the 1983 Beirut barracks bombing, drawing on declassified materials from the Reagan White House. 

Don’t sweat the sales numbers 

When I asked him how many books he’d sold to date, he laughed and said he had no idea: “I’ve never even asked,” he said. 

“I wouldn’t even know how to compare that number to other writers. It’s just not something I think about.” 

He paused for a moment to appreciate the view from his balcony, takes another sip of coffee and added: “But it’s a lot. I do know that.”

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