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How You Can Make Some of Magnolia Bakery’s Most Beloved Recipes

Chief Baking Officer Bobbie Lloyd’s new book shares 100 easy no-bake and low-bake desserts


bobbie lloyd posing for a portrait in front of a purple patterned background
Courtesy Magnolia Bakery

The ingredients for making the viral Magnolia Bakery’s Famous Banana Pudding recipe are simple: instant vanilla pudding mix, sweetened condensed milk, heavy cream, Nilla wafers, cold water and bananas that are a whisper past their prime — yellow, with some brown spots. It’s easy to make and hard to stop eating.

The flagship bakery opened in 1996 and gained widespread popularity after being featured in a 2001 episode of Sex and the City, with Carrie and Miranda enjoying pink cupcakes outside the original Bleecker Street location. This pushed Magnolia into the spotlight, contributed to the cupcake craze of the 2000s and turned the bakery into a top tourist spot.

When CEO and Chief Baking Officer Bobbie Lloyd started in 2006, she looked for other ways to boost the bakery’s prowess, turning to the banana pudding. By focusing on consistency and quality, she transformed the staple dessert into one of the most popular items for sale. Today, it's available as ice cream, DIY kits, and multi-packs in over 45 countries. And United Airlines even serves the bakery’s Banana Pudding Wafer Cookie Bits on certain flights.

“The Magnolia Bakery Famous Banana Pudding is not your grandmother’s pudding, which was made from scratch down in the South,” says Lloyd, 67. “I’m sure your grandma’s is the best in the world, but Magnolia Bakery has been making a recipe that is a variation of what was on the back of the box first.”

Lloyd’s library of “simple, quick, delicious” back-of-the-box recipes from kitchen appliances dates back to her great-grandmother and was the inspiration for her volume-two cookbook. The Magnolia Bakery Handbook of Icebox Desserts, out April 22, guides home bakers on 100 easy no-bake and low-bake desserts that skip the hassle of making everything from scratch. Instead, you can whip them up quickly, prep them in advance and let them set in the fridge overnight. Recipes include decadent cheesecakes, puddings, icebox cakes, bars and pies — and the Magnolia Bakery Famous Banana Pudding. “That’s the whole idea of this book, is that it’s accessible, it’s easy, and we want you to be able to be creative. Give you the foundation, and then you can do your thing: Create it, change it, add to it, make it yours,” says Lloyd. 

Lloyd talked to AARP from her home kitchen in New York City’s Upper West Side about the taste of nostalgia, her tips for home bakers, and how she’s staying active in her 60s.

This interview has been edited for length and clarity. 

What drew you to write a cookbook dedicated to “no-bake” and icebox desserts?

I always found that no-bake recipes are super easy. It’s about doing the assembly part and letting [the dessert] sit for a little while in the refrigerator — that’s the “baking.” All of our banana puddings are made with boxed instant pudding. You can buy other components — caramel sauce, fudge sauce, lemon curd — or you can make them. That’s how I look at “no-bake.” You can get family and friends involved — put out classic banana pudding and add sauces and toppings; I love mini chocolate chips, M&M’s, chopped cookies — so it becomes like an ice cream bar. It’s really fun and interactive.

What are back-of-the-box recipes? And how did they inspire this new cookbook?Refrigerators or an icebox from the ’40s or ’50s, or, today, a KitchenAid mixer, would come with back-of-the-box pamphlet recipes. Little pamphlets were handed out with equipment. My great-grandmother on my mother’s side had a cookbook from 1937 that she cooked from. The back of the [cook]book had additional pages she handwrote recipes down. So [to honor that], for The Magnolia Bakery Handbook of Icebox Desserts, I asked for additional pages so that you can write your recipes in there.

Your first book for Magnolia,The Magnolia Bakery Handbook, came out in 2020. How did you approach writing this new cookbook differently?

the cover of magnolia bakery handbook of icebox desserts
“The Magnolia Bakery Handbook of Icebox Desserts:A Complete Guide for the Home Baker, Volume 2” comes out April 22.
Courtesy HarperCollins

Bake With Bobbie

Lloyd shared three recipes from The Magnolia Bakery Handbook of Icebox Desserts for AARP members to try:

Butter Pecan Cheesecake

Top it with this rich and buttery pecan sauce and enjoy.

Magnolia Bakery’s Famous Banana Pudding

Since opening our first shop in 1996, this pudding has been our not-so-well-kept secret.

Roasted Strawberry and Chocolate Cookie Icebox Cake

Roast the berries beforehand and the complex sugars and flavors will be enhanced.

 

A: I had all these great no-bake desserts and iced desserts left over from the first book. Putting this book together was a little bit easier for me. I learned how to simplify while giving full instructions. These recipes are very explanatory. I really detailed everything as much as possible, like how to whip the cream — put it in a mixing bowl and turn the mixer on low — and what you should expect at each step of the way.

What are your favorite bakeries?

My favorite bakery in the world is probably Ottolenghi in London. My husband and I were there every morning, eating way more sweets than I probably should. Every single thing is spectacular. Aux Merveilleux de Fred, in Paris and the West Village [in New York City], is where my daughter and I had these little meringues [called “merveilleux”] that were light as a feather, filled with Chantilly cream, covered with shaved chocolate. A new bakery opened in Hudson, New York [near where Lloyd lives], called Banque. It’s in an old bank, it’s stunning, and their croissants are amazing.

Any advice for home bakers?

Always read a recipe through several times to make sure you have all the equipment, that the ingredients are at the right temperature, and that you fully understand the process. For example, checking your oven temperature to make sure the internal temperature is the same as the dial. [And] buy a scale. A lot of bakers who work at Magnolia are not pastry chefs; they’re people who learned how to bake, started out as prep cooks or dishwashers, or from culinary school.

How can we make our Magnolia Bakery Classic Banana Pudding taste just like the one from your bakery?

Use instant vanilla pudding and select semi-firm bananas that are yellow with specks of brown spots. The pudding should sit for at least six hours. The wafers should be tender when poked with a knife. But the longer the pudding sits, the softer the wafers will become. Know that bananas will turn brown in the refrigerator. Pudding should be consumed within 24 hours, preferably within 12 hours.

What are some of your fondest memories of baking with your family?

I would cut out cookies with my mom, great-grandmother and aunts. My grandmother was very good at making candy. She made fudge and divinity cookies [that look like] little white clouds; we also made thumbprint cookies, snowballs and crinkles. My sister and brother [carry on the tradition] with his grandchildren, and a lot of those recipes are in the first Magnolia Bakery cookbook.

It’s great to hear that at 67, you’re a lifelong runner, you practice yoga and you walk to work three miles every day. Is being in your 60s any different than other decades?

I don’t believe that my age has played into my career. The number of years I have been in the industry has given me the experiences I need to be a better leader. ... As a baker and chef, the more you bake or make something, the better you get. For example, I have made my brownie recipes thousands of times since I developed it when I was 20 years old. It has improved with age, just like me.

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