AARP Hearing Center
50 Best Veteran and Military Family Discounts on Retail, Clothing and Health
Verified deals from top brands offering savings for veterans and their families
AARP (Getty Images 5)
Key takeaways
- Discounts cover clothing, shoes, household goods and wellness products.
- Eligibility and verification requirements vary by retailer.
- Shoppers should confirm current terms and product exclusions before buying.
Veterans, service members and military families may qualify for discounts on clothing, shoes, household goods, wellness products and more. Here are verified offers from national brands, along with details on eligibility and how to claim them.
Remember, most deals apply to veterans, active-duty members and their families. Many brands verify eligibility through services such as ID.me, SheerID, VerifyPass or WeSalute. Verification and redemption requirements vary by retailer. But always check the fine print for exclusions.
Here are some of the best verified deals available from nationally recognized brands, listed alphabetically:
More Ways to Benefit
- Related Benefit 1
- Related Benefit 2
- Related Benefit 3
- Related Benefit 4
- Related Benefit 5
1-800-Flowers. Military members, veterans and their family members will find offers up to 30 percent off flowers and gift baskets through WeSalute (formerly Veterans Advantage).
Adidas. Military members, veterans, spouses and dependents can enjoy 30 percent off eligible purchases online, in stores and at factory outlets after verifying through ID.me. Customers may use up to two discounts per month online, one per month in stores and one per month at factory outlets. Product exclusions apply.
Allen Edmonds. Active-duty military members, reservists, National Guard members, veterans, retirees, military family members and Gold Star families receive 15 percent off eligible online purchases after verifying through SheerID. Customers may receive up to five single-use codes every 30 days.
Apple. Current and veteran members of the U.S. military, National Guard and Reserve receive 10 percent off eligible Apple products and accessories. Immediate family members living in the same household are also eligible. Verification is through ID.me.
Ariat. Active-duty personnel, reservists, veterans and retired military members receive 10 percent off eligible purchases after joining Ariat Insider and verifying through SheerID. The discount is available online and at Ariat brand stores.
ASICS. Active-duty personnel, reservists, retirees, veterans, military spouses and dependents receive 25 percent off qualifying full-price footwear and 30 percent off qualifying full-price clothing and accessories online and at ASICS retail stores. A free OneASICS membership and SheerID verification are required.
Bass Pro Shops. All current and former military members are eligible for 10 percent off select items online and in stores.
BJ’s Wholesale Club. All active or retired military personnel are eligible for a discounted $25 one-year membership and a $10 welcome bonus.
Bonobos. Current and former military personnel are eligible for a 20 percent discount, with verification through SheerID. The discount code may be used for five orders during a one-year period online and at Bonobos Guideshops. Product and outlet exclusions apply.
Champion. Military personnel can take advantage of a 10 percent discount. Use ID.me at checkout to verify your status and receive a discount code.
Cole Haan. Active-duty military, veterans and their families get 15 percent off after verifying their status with ID.me for eligible online purchases. The offer is not valid in Cole Haan stores.
Columbia. All military members, spouses and dependents save 10 percent on their online purchases after verifying their status with ID.me.
Converse. Active-duty military, their spouses and dependents get 15 percent off, as do reservists and veteran military personnel. Exclusions apply.
Crocs. Military members receive 15 percent off eligible styles after verifying through ID.me. Select collaborations, licensed products and newly launched styles may be excluded.
CVS. Veterans and their immediate family members may enroll in WeSalute for 20 percent off all online orders plus free shipping.
As an AARP member, you can save on FDA-approved medications with your free Rx discount card at CVS Pharmacy.
Earth Fed Muscle. Active-duty, veterans and dependents receive 20 percent off everything. VerifyPass provides a discount code.
Eddie Bauer. Military members and retirees receive a 15 percent discount after verifying their eligibility through ID.me.
Foot Locker. Active-duty members, veterans and their dependents save 10 percent on most purchases with SheerID verification. A maximum discount of $100 off may be limited to four uses within 30 days.
Fred Meyer. On every third Thursday of the month, current service members, veterans and their families are eligible for an extra 10 percent off apparel, toys, sporting goods, auto, garden and private-label goods, including Fred Meyer, Kroger and Simple Truth.
GameStop. Active military members and veterans receive 10 percent off eligible toys, collectibles and pre-owned merchandise in stores. Identification is required.
GNC. Active-duty personnel, National Guard and Reserve members, veterans, retirees, military spouses and dependents receive 10 percent off eligible online purchases after verifying through ID.me. The discount is not valid in stores and exclusions apply.
Helly Hansen. Active-duty military and veterans receive a one-year membership providing discounted online pricing after their application and proof of eligibility are approved. Reservists and retired military personnel are also eligible.
Tip: It doesn’t hurt to ask
Even if you don’t see your favorite retailers listed here, they might offer military or veterans discounts. Some may be franchises of national chains that offer price cuts locally but not as part of an across-the-board program.
Additionally, platforms like ID.me, GovX and WeSalute allow you to complete verification once and use it across multiple sites for recurring discounts. Discount terms change often, so confirm current offers on each retailer's site before you shop.
- What is ID.me? This authentication service says it meets federal standards for identity verification. Put in your information once, and after it’s assessed, you don’t have to reenter the information wherever this service is used.
- What is SheerID? This verification platform says that it uses your information to confirm your eligibility with authoritative data sources, like the Department of Defense. Your information is never shared or sold to a third party without consent.
- What is WeSalute? Formerly Veterans Advantage, WeSalute is a subscription-based program that offers exclusive discounts and benefits to active-duty military members, veterans and their families. Plans start at $9.99 a month.
The Home Depot. Active military members, veterans and their spouses must first enroll here or through The Home Depot app to take 10 percent off select purchases. Participants receive an annual $400 maximum discount.
Hosstile. Active-duty, veterans and dependents may receive 10 percent off regular-priced products through VerifyPass.
J. Crew Factory. Anyone who has served or is currently serving in the armed forces and their registered dependents are eligible for a 15 percent discount on their purchases. It may be used four times per month.
Kohl’s. Service members, veterans and their families receive 15 percent off qualifying purchases in stores on Mondays with identification.
Levi’s. Military service members get a 10 percent discount on all Levi’s apparel.
L. L. Bean. Current and former members of the armed forces and veterans may take 10 percent off their orders. Limited to three verification codes every 30 days through SheerID.
Lowe’s. Active-duty military, veterans and their spouses may take 10 percent off eligible purchases and free delivery on orders over $25 within the continental U.S.. Verification through ID.me.
Lululemon. Service members, veterans, military spouses and dependents receive 15 percent off through SheerID.
Manscaped. Active-duty service members, veterans and surviving spouses get 15 percent off and free shipping on orders over $49 when verified through ID.me.
Michaels. Current or former military members and their spouses and dependents are eligible for a 15 percent discount on select items. Enroll through a Michaels Rewards account to use the discount online and in stores. Exclusions apply.
New Balance. Active-duty military members, veterans, retirees, spouses and dependents receive 15 percent off eligible full-price online purchases after verifying through ID.me. The offer is limited to one single-use code every 30 days, and exclusions apply.
NFLShop.com. All military members, veterans, spouses and dependents get a 15 percent discount after verifying their eligibility on ID.me.
Nike. Active-duty, reservist, veteran and retired U.S. military personnel, along with spouses and dependents of active-duty personnel, receive 10 percent off most items online and in stores. Online customers must be Nike members and verify through SheerID. Each single-use code expires after two weeks, and eligible customers may request a new code every seven days.
The North Face. Service members, veterans, reservists, spouses and dependents of active-duty military receive a 10 percent discount. The discount may be used once every 30 days.Nutrex. Military members receive 30 percent off all products after ID verification via their portal.
Rack Room Shoes. Military personnel and their families get 10 percent off any in-store purchase on Tuesdays and a 20 percent discount every Memorial Day, Fourth of July and Veterans Day with valid military ID.
Reebok. Military members get 30 percent off select items with ID.me verification at checkout.
Steel Supplements. Military members can claim a discount through VerifyPass for a one-time code.
Steve Madden. Active-duty, veteran, retired and reservist U.S. military personnel receive 25 percent off an eligible online purchase after verifying their status through SheerID.
Sunglass Hut. Active-duty service members, veterans and military spouses and family members may take advantage of a 15 percent discount after verification through ID.me. Certain exclusions apply.
Target. Military members, veterans and eligible dependents can join Target Circle and verify their military status to become eligible for limited-time military appreciation offers.
As an AARP member, you can save 50 percent off additional complete pairs of prescription eyewear or sunglasses and save an extra $10 on select purchases at Target Optical.
Tiffany & Co. Active-duty personnel, reservists and veterans receive 10 percent off engagement rings and wedding bands in the U.S. Fiancés, domestic partners and spouses are also eligible, including when the service member is stationed overseas.
Timberland. Military members, registered spouses and their dependents can save 10 percent online once service has been verified. Only one military discount is permitted every 30 days.
Under Armour. Active-duty military members, veterans and military spouses save 20 percent online and at Under Armour Brand House stores, or 10 percent at Factory House stores.
Uxo Supplements. Current and former military members, spouses and dependents receive 20 percent off store-wide. Verification via GovX provides a daily-use code.
Vera Bradley. A 10 percent discount is available for military personnel who verify eligibility through ID.me.
Vineyard Vines. Active-duty military and veterans get 15 percent off almost all merchandise. Eligible customers may receive one single-use code every 30 days for use online, in retail stores or by phone. Outlet stores are excluded.
Yankee Candle. All active and retired military members and their immediate families get 10 percent off their purchases in retail stores and online. The discount may be combined with other in-store or coupon discounts.
Yeti. Discounts are offered to current service members and veterans on select products after verification through ID.me.
The key takeaways were created with the assistance of generative AI. An AARP editor reviewed and refined the content for accuracy and clarity.
AARP Membership
Join AARP for only $15 per year with automatic renewal. Get instant access to members-only products and hundreds of benefits, a free second membership, and a subscription to AARP The Magazine.
More From AARP
One Veteran's Fight for the Benefits He Earned
With AARP’s help, a veteran seeks justice in his claim
Honoring WWII Veteran Bill Logan's Legacy
Bill Logan, a WWII hero, reflects on a century of resilience
Understanding VA Burial and Allowance Rules
Coverage details, payment amounts and planning tips for families