AARP Hearing Center
AARP volunteer Suzanne Black delivers roses, cards and hugs to a resident of a Moore, County, NC nursing home
AARP North Carolina
RALEIGH, NC—On Valentine’s Day, AARP “Cupid Crews” sent love and attention to thousands of residents in North Carolina nursing homes and assisted living facilities. Across Wake, Durham, and Moore Counties, volunteers brightened the day for local seniors by delivering more than 5,000 roses. These flowers were paired with handmade cards created by students, church members, and various community groups. The visits that day were a small way to break some of the social isolation older adults often encounter.
Now in its 13th year, the "Cupid Crews", were made possible by “Wish of a Lifetime from AARP.” This effort has delivered more than one million roses and cards to seniors nationwide, bringing connection, comfort, and a reminder that no one is forgotten. This year alone, volunteers participated in 1,600 local activations in 48 states and Washington D.C., reaching an estimated 250,000 older adults on Valentine’s Day.
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Over four in 10 older adults—over 57 million Americans—report feeling lonely, a reality that can feel even heavier on Valentine’s Day. Against this backdrop, Cupid Crew stories are unfolding in communities nationwide, from senior living communities and rehab centers to private homes, offering a powerful, hopeful lens on aging, intergenerational connection, and the simple acts that can make older adults feel more connected.
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