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How to Avoid Scams This Holiday Season

From gift cards to letters from Santa, fraudsters are trying to make money off your festivities

En español | Holiday shopping season is here, and that presents plenty of opportunities for scammers to spoil your celebrations. They are more than willing to use the joyous mood to get into your wallet. But with a little preparation and vigilance, you can cut down on the threat of becoming a scam victim.

“We’re out there buying, and scammers are trying to take a chunk of that,” said Katherine Hutt, national spokesperson for the Better Business Bureau (BBB). She said most holiday scams “are variations on scams we see throughout the year,” although there are some that are unique to the season.

Many involve online shopping, which 55 percent of all consumers will use this holiday season, according to the National Retail Federation (NRF). “The people who are trying to steal stuff know there is going to be higher traffic and more people who are not internet savvy,” said Michael Bruemmer, vice president of consumer protection for the credit reporting agency Experian.

Some of the most common holiday scams, according to the BBB and Experian:

One person handing a gift card to another person

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Gift card scams 

Gift cards are the most popular items on holiday wish lists, according to the NRF, with 60 percent of consumers surveyed saying they would like to receive one this holiday season. That creates many opportunities for fraud.

The BBB advises gift card purchasers to look at cards before buying them in order to make sure the packaging hasn’t been tampered with and that the card’s personal identification number (PIN) is not exposed. Scammers sometimes pull the account and PIN numbers from cards, then place the cards back on racks and wait until the cards are purchased. Then they can strip the value out of the cards before the purchaser is aware of what happened.

The bureau also urges caution if you buy your cards from an auction or third-party website (a site that doesn’t belong to the retailer offering the cards). “You may end up with a gift card that has no value, is expired or was fraudulently obtained,” the BBB noted.

The Federal Trade Commission warns against using gift cards to pay for anything other than merchandise from the company that issued the card.

“Anyone who demands payment by gift card is always, always, always a scammer,” Jennifer Leach, assistant director of the FTC’s Division of Consumer and Business Education, wrote in a blog post earlier this year. The FTC also encourages victims of gift card scams to report the incidents to the agency.

For more on how to protect yourself, visit AARP's Fraud Watch Network

Fake retail websites

“Any malicious link can be made to look like,” Experian's Bruemmer noted. The sites often have similar web addresses (for example, “”) and look visually identical to the retail sites they are “spoofing,” or copying. But if you attempt to “buy” a product, you’re just giving scammers your personal data and a credit card number.

Person holding a donation jar

Peter Dazeley/Getty Images

Donation scams

Like several other online scams, donation scams often rely on phony websites designed to look like the real thing. “You have to pay really close attention that you’re not going to the wrong site and not clicking on the links that are suspicious,” Bruemmer said.

Not all of these scams are digital. Unsolicited phone calls are another common source of phony donation requests, AARP’s Fraud Watch Network notes. Charities can be verified through such sites as Charity Navigator or

Travel scams

There are a lot of online travel offers around the holidays — but if a travel offer looks too good to be true, it probably is, Bruemmer said. Fake travel websites are also common, he said. People may “go to a booking site that may look like a name brand site, but it’s a spoofing site.

Santa Claus writing a letter

Getty Images

“Letters from Santa” scams

There are retailers who legitimately sell “letters from Santa” that you can have sent to your grandchildren or children. But this concept also can be a rich trove for identity thieves. “In those cases, you’re sharing your child’s personally identifiable information, which could be used for identity theft,” the BBB's Hutt says. “There are very nefarious reasons for wanting a child’s information.”

Identity information of minors can be particularly valuable, she said. Parents may not check the credit reports of their children for years, and as the children become adults and check their own records, they may suddenly find that their credit rating has been ruined by identity thieves.

Data theft

You don’t have to be taken by a typical scam to be a theft victim online during the holidays. Experian’s just-finished 2018 holiday survey showed 42 percent of people surveyed don’t shop on a personal, protected internet connection. Instead, they use public Wi-Fi or a connection without spam or malware protection. That can give thieves an opening to intercept and steal data — including credit card numbers, bank account information and personal data.

Shoppers should always look for websites that use addresses beginning with “https://,” Bruemmer said. That assures the site is using a secure, encrypted connection to your computer.