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The thought of paying for college for my twins has given me more than a few sleepless nights. With the average annual household income in the U.S. hovering around $80,000 and the average cost of private college about $44,000, public in-state college about $11,000 and public out-of-state college about $25,000, it’s easy to see why so many families are looking for ways to save on tuition.
Paying for higher education can be a frustratingly opaque process, says Beth V. Walker, author of Buying College Better: Have Complete Confidence in Your Choice of School, adding that your tuition cost might be completely different from another family’s at the same school and it’s not always clear why.
The good news is that there are ways to save on college tuition. Here are experts’ tips to help.
Understand there is the sticker price and the price you will pay.
Some students skip applying to certain colleges after seeing the published cost of tuition. But just as it is when buying a car or a house, that number is often not what you end up paying.
“I oftentimes say it’s like going on an airplane, and everybody in the plane is paying different fares for the same travel to the same location,” says Kalman A. Chany, the founder and president of Campus Consultants Inc., a business that helps students and their families navigate the college financial aid process.
Check out what’s called the “common data set,” says Ron Lieber, an online instructor of Understanding Merit Aid, a class that helps students and their families learn about college aid options. The common data set is a list on each college’s website of how many students receive financial aid and merit scholarships, what the requirements are and how much each scholarship offers, says Lieber, who is also the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make.
Lieber also suggests plugging some basic financial data into a college’s net price calculator, available on most college websites, to help you figure out what you will likely pay.
Apply to colleges where you are in the top 25 percent of applicants academically.
If your student is not going to qualify for aid based on financial need, then your best bet is to try to find colleges that offer merit-based aid, scholarships available to the top academic achievers in their application pool. “Oftentimes merit-based aid, those tuition discounts, can be offered to people who have the least financial need because they may be attractive to the school,” says Walker, who is also the founder of the Center for College Solutions, a business that helps families and students figure out how to plan and pay for college, and a wealth adviser with Carson Wealth, a financial company that helps people manage and invest their money.
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