50 Best Veteran and Military Family Discounts on Retail, Clothing and Health

Verified deals from top brands offering savings for veterans and their families

Aaron Kassraie,

Updated August 25, 2025

AARP

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En español

Published August 04, 2022

/ Updated August 25, 2025

three shopping bags made out of camouflage print fabric

AARP (Getty Images 5)

As families gear up for back-to-school and fall shopping, costs on clothes, school supplies and wellness essentials add up fast. Veterans, service members and military families can stretch their budgets further with exclusive, verified discounts from national brands.

Remember, most deals apply to veterans, active-duty members and their families. But always check the fine print for exclusions.

Here are some of the best verified deals available from nationally recognized brands:

1-800-Flowers. Military members, veterans and their family members will find offers up to 30 percent off flowers and gift baskets through WeSalute (formerly Veterans Advantage).

Adidas. Military members, veterans, spouses and dependents can enjoy 30 percent off online and in stores, and 15 percent off at factory outlet stores.

Asics. A 30 percent discount on eligible online and retail purchases is available to service members, veterans and their families who verify their status with SheerID.

Bass Pro Shops. All military members are eligible for 10 percent off select items online and in stores.

BJ’s Wholesale Club. All active or retired military personnel are eligible for a discounted $25 one-year membership and a $10 welcome bonus.

Bonobos. Current and former military personnel are eligible for a 20 percent discount, with verification through SheerID.

Champion. Military members, veterans and their families can take advantage of a 10 percent discount. Use ID.me at checkout to verify your status and receive a discount code.

Cole Haan. Active-duty military, veterans and their families get 15 percent off after verifying their status with ID.me.

Columbia. All military members, spouses and dependents save 10 percent on their online purchases after verifying their status with ID.me.

Converse. Active-duty military, their spouses and dependents get 15 percent off, as do reservists and veteran military personnel. Exclusions apply.

Costco. Upon becoming a new Costco member, active or retired military members and their spouses or dependents can receive a $40 Shop Card when they choose to auto-renew their membership.

CVS. Those enrolled in We Salute get 20 percent off all online orders plus free shipping.

As an AARP member, you can save on FDA-approved medications with your free Rx discount card at CVS Pharmacy.

Dockers. All military members receive a 25 percent discount on Dockers apparel.

Earth Fed Muscle. Active-duty, veterans and dependents receive 20 percent off everything. VerifyPass provides a discount code.

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Eddie Bauer. Military members and retirees receive a 10 percent discount.

Foot Locker. Active-duty members, veterans and their dependents save 10 percent on most purchases with Sheer ID verification. A maximum discount of $100 off, limited to four SheerID verifications, may be received every 30 days.

Fred Meyer. On every third Thursday of the month, current service members, veterans and their families are eligible for an extra 10 percent off apparel, toys, sporting goods, auto, garden and private-label goods, including Fred Meyer, Kroger and Simple Truth.

GameStop. All active and former military personnel get a 10 percent discount on select items in stores only with online verification.

GNC. Active-duty and military veterans receive 10 percent off at checkout and are eligible for special savings events on gnc.com.

Helly Hansen. Active-duty military and veterans receive a 25 percent discount on online purchases.

The Home Depot. Active military members, veterans and their spouses must first enroll here or through The Home Depot app to take 10 percent off select purchases. Participants receive an annual $400 maximum discount.

Tip: It doesn’t hurt to ask

Even if you don’t see your favorite retailers listed here, they might offer military or veterans discounts. Some may be franchises of national chains that offer price cuts locally but not as part of an across-the-board program.

Additionally, platforms like ID.me, GovX and WeSalute allow you to complete verification once and use it across multiple sites for recurring discounts.

What is ID.me? This authentication service says it meets federal standards for identity verification. Put in your information once, and after it’s assessed, you don’t have to reenter the information wherever this service is used.
What is SheerID? This verification platform says that it uses your information to confirm your eligibility with authoritative data sources, like the Department of Defense. Your information is never shared or sold to a third party without consent.
What is WeSalute? Formerly Veterans Advantage, WeSalute is a subscription-based program that offers exclusive discounts and benefits to active-duty military members, veterans and their families. Plans start at $9.99 a month.

Hosstile. Active-duty, veterans and dependents may receive a 15 percent off regular-priced products through VerifyPass.

JanSport. Military members, veterans and their dependents can unlock 15 percent off after verifying their eligibility.

J. Crew Factory. Anyone who has served or is currently serving in the armed forces and their registered dependents are eligible for a 15 percent discount on their purchases.

Kohl’s. Service members and veterans are eligible for a 15 percent off coupon for use in stores on Mondays. Restrictions apply.

Levi’s. Military service members get a 10 percent discount on all Levi’s apparel.

L. L. Bean. Current and former members of the armed forces and veterans may take 10 percent off their orders. Limited to three verification codes every 30 days through SheerID.

Lowe’s. Active-duty military, veterans and their spouses may take 10 percent off eligible purchases. Verification through ID.me.

Lululemon. Service members, veterans, military spouses and dependents receive 15 percent off through SheerID.

Manscaped. Active-duty service members, veterans and surviving spouses get 15 percent off and free shipping when verified through ID.me.

Michaels. Current or former military members and their spouses and dependents are eligible for a 15 percent discount on select items. Sign up on the Michael’s website.

Myprotein. Military personal and veterans receive 45 percent off site-wide plus free shipping with WeSalute verification.

NFLShop.com. All military members, veterans, spouses and dependents get a 15 percent discount after verifying their eligibility on ID.me.

Nike. A 10 percent discount is provided on most items for active-duty service members, veterans and their families with SheerID.

The North Face. Service members, veterans and spouses and dependents of active-duty military receive a 10 percent discount.

Nutrex. Military members receive 30 percent off all products after ID verification via their portal.

Rack Room Shoes. Military personnel and their families get 10 percent off any in-store purchase on Tuesdays and a 20 percent discount every Memorial Day, Fourth of July and Veterans Day with valid military ID.

Reebok. Military members get 30 percent off select items online .

Steel Supplements. Military members can claim a discount through VerifyPass for a one-time code.

Steve Madden. Active and retired service members of the armed forces receive a 25 percent discount after verifying eligibility and receiving a promo code.

Sunglass Hut. Active-duty service members, veterans and military spouses and family members may take advantage of a 15 percent discount after verification through ID.me. Certain exclusions apply.

Target. Unlock exclusive deals for the military community by taking these steps: Create a Target account, enroll in the Target Circle rewards program and confirm your military status.

As an AARP member, you can save 50 percent off additional complete pairs of prescription eyewear or sunglasses and save an extra $10 on select purchases at Target Optical.

Tiffany & Co. Active-duty military, reservists, veterans and their engaged spouse-to-be or spouses may take 10 percent off engagement rings and wedding bands.

Timberland. Military members, registered spouses and their dependents can save 10 percent on select items once service has been verified.

Under Armour. Active-duty military members, veterans and military spouses and family members save 20 percent on all purchases online and in stores. A 10 percent discount is applied at Under Armour factory stores.

Uxo Supplements. Current and former military members, spouses and dependents receive 20 percent off store-wide. Verification via GovX provides a daily-use code.

Vera Bradley. A 10 percent discount is available for active-duty military, reservists, retirees, veterans and military spouses and immediate family members who verify eligibility through ID.me.

Vineyard Vines. Active-duty military and veterans get 15 percent off almost all merchandise.

Yankee Candle. All active and retired military members and their immediate families get 10 percent off their purchases.

Yeti. Discounts are offered to current service members and veterans on select products after verification through ID.me.

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Aaron Kassraie writes about issues important to military veterans and their families for AARP. He also serves as a general assignment reporter. Kassraie previously covered U.S. foreign policy as a correspondent for the Kuwait News Agency’s Washington bureau and worked in news gathering for USA Today and Al Jazeera English. 

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