How to Incorporate Barbie Pink Into Any Wardrobe

Look like a doll wearing the iconic hue all summer long

Cindy Weber-Cleary,

AARP

En español

Published July 07, 2023

Talbots; Lilly Pulitzer; Kate Spade; Zappos

I don’t know about you, but I can’t wait to see the new Barbie movie, starring Margot Robbie and Ryan Gosling as Barbie and Ken, which debuts in theaters July 21.

Director Greta Gerwig is sure to have put a visually dazzling, playful spin on the iconic dolls’ ’60s-era romance (which always left me wondering why Barbie had “real” hair while Ken’s was plastic — what did she see in him?).

ryan gosling and margot robbie star as ken and barbie in the film barbie

Ryan Gosling (left) as Ken and Margot Robbie as Barbie in "Barbie."

Warner Bros. Pictures

Barbie and I go waaaaay back. I was born in 1957, and she arrived two years later. I think we first met when I was about 4. I’ll never forget it: She was wearing a striped, black-and-white, strapless swimsuit that showed off her impossible curves, and her blonde hair was pulled back in a high ponytail. Don’t even get me started on the kitten heels! It was love at first sight.

To this day, I associate Barbie with such a happy, innocent time in my life. Our family owned a cute, baby-blue VW bug. My bedroom had pink daisy-printed wallpaper and a mirrored dressing table. The Beach Boys ruled the waves, both on and off the radio. We ate Swanson fried chicken TV dinners while watching one of three channels, and drove to Dairy Queen once in a while as a special treat. All seemed right with the world.

Was it in the ’70s, when I was a teenager, that the Barbie doll became synonymous with the color hot pink? It occurred to me back then that her manufacturer, Mattel, was trying to tap into little girls’ preferences and desires by branding it as Barbie’s favorite shade. In retrospect, it was a brilliant — if gender-stereotyping — marketing move. The vibrant hue still signifies femininity, power and, well, hotness!

So now that we are older and wiser (and perhaps feeling hot), let’s celebrate all things pink: watermelon, bubblegum, champagne, lipstick, seashells, diamonds, flamingos, peonies, cotton candy — and Barbie!

How to wear it

Just to be clear, you don’t want to actually wear pink from head to toe like Barbie does. One or two pieces per outfit, tops! You could dress tonally — for example, by pairing a shell-pink tee with pants in a deeper color such as watermelon — but then keep your accessories neutral. Shades of pink pair beautifully with navy, white, olive green and khaki. Combining pink with other pastel shades can be a bit tricky for a mature woman. And steer clear of pink rosebud prints, gingham and eyelet. Too girlie! But add a pair of bubblegum-colored sandals or a fuchsia shawl to an all-white outfit and watch it pop!

Old Navy V-Neck Ruffle-Trim Cutout One-Piece Swimsuit for Women in Raspberry Tart; AQS Leia 49mm Cat Eye Sunglasses in Pink/Black; Cabana Life Coral Geo Off the Shoulder Dress

Left to right: Old Navy V-Neck Ruffle-Trim Cutout One-Piece Swimsuit for Women in Raspberry Tart ($23, oldnavy.gap.com); AQS Leia 49mm Cat Eye Sunglasses in Pink/Black ($40, nordstromrack.com); Cabana Life Coral Geo Off the Shoulder Dress ($132, cabanalife.com)

Old Navy; Nordstrom Rack; Cabana Life

Pretty in pink

Can’t you just see us lounging poolside at the Dreamhouse listening to the transistor radio?

Talbots Poplin Patio Skirt - Dotted Damask in White/Aurora Pink; Good American Always Fits Plissé Pants in Pink; Chico’s Linen Off-Shoulder Cutwork Top in Bahamian Pink

Left to right: Talbots Poplin Patio Skirt - Dotted Damask in White/Aurora Pink ($139, talbots.com); Good American Always Fits Plissé Pants in Pink ($99, anthropologie.com); Chico’s Linen Off-Shoulder Cutwork Top in Bahamian Pink ($70, chicos.com)

Talbots; Anthropologie; Chico’s

Tickled pink

Serving Grasshoppers and pigs in blankets on the patio in the late afternoon?

Aqua Athletic High Rise Multi Contrast 7/8 Leggings in Lilac; J.Crew Classic-Fit Crewneck Sweater in Vivid Fuchsia; Keds Kickback Canvas Women’s Shoe in Neon Pink

Left to right: Aqua Athletic High Rise Multi Contrast 7/8 Leggings in Lilac ($68, bloomingdales.com); J.Crew Classic-Fit Crewneck Sweater in Vivid Fuchsia ($128, jcrew.com); Keds Kickback Canvas Women’s Shoe in Neon Pink ($60, zappos.com)

Bloomingdale's; J.Crew; Zappos

Pink ladies

Tooling around Malibu in a jazzy Corvette convertible with Skipper riding shotgun?

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Lilly Pulitzer Waterside Earrings in Kitschy Coral; AK Anne Klein Women’s Sleeveless Square Neck Solid Fit and Flare Midi Dress in Pink Pansy; Steve Madden Lilah Sandal in Hot Pink

Left to right: Lilly Pulitzer Waterside Earrings in Kitschy Coral ($58, lillypulitzer.com); AK Anne Klein Women’s Sleeveless Square Neck Solid Fit and Flare Midi Dress in Pink Pansy ($77, belk.com); Steve Madden Lilah Sandal in Hot Pink ($80, zappos.com)

Lilly Pulitzer; Belk; Zappos

In the pink

Rendezvousing with Ken for a hot date (despite his unfortunate hair and strangely featureless body)?

Paula & Chlo Tassel Trim Cotton Cashmere Topper in Malibu Pink; Ann Taylor The Eva Easy Ankle Pant in Pink Charm; Kate Spade Gemma Crossbody in Deep Hibiscus

Left to right: Paula & Chlo Tassel Trim Cotton Cashmere Topper in Malibu Pink ($98, paulaandchlo.com); Ann Taylor The Eva Easy Ankle Pant in Pink Charm ($98, ann taylor.com); Kate Spade Gemma Crossbody in Deep Hibiscus ($79, surprise.katespade.com)

Paula & Chlo; Ann Taylor; Kate Spade

Pinky promise

Meeting up with BFF Midge for a girls’ night at the local watering hole to confide about Ken problems?

Barbie has gone through so much in her long life, from breaking up with Ken to being a model, a teacher, an aerobics instructor and an astronaut! Over the years, she’s sported many different fashion trends and hairstyles, as well as experiencing some significant bodily changes. Haven’t we all?

Bravo, Barbie! You’re my girl! Keep reinventing yourself and helping us to do the same!

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Cindy Weber-Cleary is a freelance writer, consultant and on-air fashion expert who has appeared on Oprah, The View, Good Morning America and the Today show. She began her career as a fashion editor at Vogue and was fashion director at InStyle, Glamour and Cosmopolitan.

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