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Not since the debut of “The Rachel” have so many tongues been wagging over the state of Jennifer Aniston’s hair. On June 2, the perennially ageless 54-year-old took to Instagram to announce the latest launch from her hair care brand, LolaVie. But while the actress talked about miraculous powers of LolaVie’s Intensive Repair Treatment — a $35 solution designed to combat breakage and repair damaged locks — her fans were focused on a far more exciting reveal: a smattering of gray roots at Aniston’s hairline. “Well done for allowing gray to come through — refreshing!” one user wrote. “So nice to see,” another chimed in. “And she’s obviously still gorgeous!” A third enthused, “I hope she stays natural — it’s much more attractive.”
But is Jennifer Aniston really going gray? In all likelihood, probably not. But her willingness to unapologetically show off her gray roots on what was effectively a hair care advertisement does nod to a sea change in attitudes about aging and hair color for women. After all, if the woman with arguably the most famous head of hair in the world doesn’t care about a few gray roots, why should you?
And Aniston isn’t the only celebrity embracing a somewhat more laissez-faire attitude toward her colorist these days. A day before Aniston’s viral reel, Gabrielle Union posted a makeup-free Instagram Reel showing how she takes care of her natural hair after removing her braids (like Aniston, the Perfect Find actress has her own hair care line, Flawless by Gabrielle Union). “That’s how much you can tell it grew because you can see all the grays. Welcome to old age, kids!” the 50-year-old actress joked.
Of course, Jennifer Aniston and Gabrielle Union are hardly the first boldfaced names to light up social media simply because they took a brief graycation from their colorist. Earlier this year, Christie Brinkley ignited a feisty debate among her 840,000 Instagram fans when she posted a photo of herself frolicking on a beach under gray storm clouds — with equally gray visible roots. “Gray hair! Gray sky,” the 69-year-old OG supermodel noted playfully in the caption, inviting her followers to weigh in.
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The comment section erupted.
“Gray hair makes us look OLD!” moaned one fan.
“Old is a swear word…#stopageism” countered another.
Andie MacDowell was one of the more notable celebrities in recent years to publicly embrace gray after years of dyeing her hair. At the 2023 Cannes Film Festival she wore her hair down in classic waves. The actress, 65, first caused a stir in the fall of 2021 when she strutted down the L’Oréal Paris runway rocking a one-shouldered marabou-trimmed sequin gown with a thigh-high slit, and a riot of unexpected silver curls.
The Wall Street Journal dubbed the stereotype-defying trend for women to go gray at work the new “power move.”
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