Lyndon French/The New York Times/Redux Pictures
Singer-songwriter Bob Dylan turns 77 in May, and he’s still full of surprises. The Rock and Roll Hall of Famer and recipient of the 2016 Nobel Prize in Literature has just disclosed that he’s starting his own line of craft whiskeys.
The new venture, Heaven’s Door Spirits — which borrows its name from Dylan’s 1973 song “Knockin’ on Heaven’s Door” — will market an assortment of whiskeys, including a straight rye, a Tennessee bourbon and a double barrel whiskey blend.
“We wanted to create a collection of American whiskeys that, in their own way, tell a story,” Dylan said on his website.
Dylan isn’t just lending his name to the company. The brand also will feature a label design based on ironwork created by Dylan, who’s a visual artist when he’s not making music. The New York Times reports that Heaven’s Door also will issue a limited edition “Bootleg Series” each year in ceramic bottles decorated with oil and watercolor paintings by Dylan. Those bottles will go for about $300, while the standard Heaven’s Door whiskey will be sold for $50 to $80 a bottle.
Dylan isn’t the first musician to get into the booze business. Former Van Halen singer Sammy Hagar has marketed tequila and rum, and Darius Rucker, the former lead vocalist for the mid-1990s rock band Hootie and the Blowfish before starting a solo career as a country artist, launched the Backstage brand of whiskey last year.