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A tree that looks like it has a face
Courtesy of International Arts + Mind Lab


Learn | Investigate new research linking Pareidolia and brain health

Pareidolia is a psychological phenomena that typically involves identifying human-like features in nature, as well as perceiving recognizable shapes or forms in objects. Modern research is exploring the broader implications of pareidolia, particularly its potential applications in areas relevant to brain health, like rehabilitation, mental well-being, creativity enhancement, and diagnostics for neurological conditions. Learn more.



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