AARP, one of the world’s largest member organizations, today announced it will sponsor the 2007 Tribeca Film Festival in New York. As a signature sponsor, the festival will offer a 15 percent discount on the Daytimer Pass exclusively for AARP members. Additionally, AARP members will receive access to private screenings as part of a year-round screening series at Tribeca Cinemas.
“With over 2.6 million AARP members in New York, we’re thrilled to bring them premier access to one of the world’s most renowned film festivals,” said Emilio Pardo, Chief Brand Officer, AARP. “This partnership is a perfect fit for our 50+ audience and is exemplary of AARP’s commitment to connect its members with cutting edge, cultural experiences.”
Screening more than 250 films from more than 40 countries, the 2007 Tribeca Film Festival will be held from April 25 - May 6, 2007 and offer narrative and documentary features, shorts and the biggest Hollywood blockbusters from around the world—and movies are just the beginning. Additionally, attendees and their families can visit the AARP photo booth to document their experience at the Tribeca Family Festival Street Fair on Saturday, May 5, 2007 from 10 a.m. – 6 p.m.
“Teaming up with AARP will enable us to bring this year’s Festival to an even wider audience,” said Craig Hatkoff, co-founder of the Tribeca Film Festival. “We look forward to welcoming AARP’s 38 million members to the Festival and applaud AARP’s deep commitment to giving its members interesting and exciting cultural experiences.”
AARP members can purchase passes to the 2007 Tribeca Film Festival online at www.tribecafilmfestival.org or by calling 866.941.FEST (3378). Additional information about AARP’s sponsorship and member benefits can be found at www.aarp.org/ny.About AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP produces AARP The Magazine, published bimonthly; AARP Bulletin, its monthly newspaper; AARP Segunda Juventud, its bimonthly magazine in Spanish and English; NRTA Live & Learn, its quarterly newsletter for 50+ educators; and the website, www.aarp.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.About the Tribeca Film Festival:
The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff after the attacks on the World Trade Center to help economically and culturally revitalize Lower Manhattan through an annual celebration of film, music, and culture. The Festival’s mission is to assist filmmakers to reach the broadest possible audience, enable the international film community and the general public to experience the power of film, and to promote New York City as a major filmmaking center.
In its first five years, the festival attracted over one and a half million attendees from the US and abroad and created more than $325 million in economic activity for New York City.
The sixth annual Tribeca Film Festival will run from April 25th to May 6th, 2007. The Festival is anchored in Tribeca with additional venues throughout Manhattan, and includes film screenings, special events, concerts, a family street fair, and Tribeca Talks panel discussions. For more information on this year’s festival, as well as for highlights on the festival and filmmakers as it takes place, please visit www.tribecafilmfestival.org.