AARP Publications, the premier publisher of lifestyle information for the ever-growing 50+ and boomer markets, and Publishers Weekly, the leading trade magazine of the book industry, today announced a multi-year strategic relationship through which they will create a variety of initiatives that include content sharing, events and sponsorships. This joint effort enables both AARP Publishing and Publishers Weekly to expand their offerings to the book industry and AARP’s 38 million members through this unique multi-media platform, effectively targeting the 50+ demographic.
“AARP members are the largest segment of loyal book readers in this country, as well as the largest group of book buyers—of both fiction and nonfiction—purchasing about one in every seven books sold in the U.S.,” said Cathy Ventura-Merkel, Director of AARP Publications. “We are thrilled to be working with Publishers Weekly and bringing our members the most authoritative voice in the book industry through the magazine’s extensive database of book reviews, its relationships with high-profile authors, and its involvement in key book-publishing events.”
“Publishers Weekly is thrilled to team up with the most important print and online organizations reaching the 50+ demographic. We have been thoroughly impressed with AARP's commitment to bring quality literature to their audience and view this platform as a way for PW to reach millions of AARP's dedicated readers,” said Cevin Bryerman, Associate Publisher, Publishers Weekly.
As part of this relationship, AARP Publications will work with Publishers Weekly on a variety of joint promotional efforts—both online and across their respective print publications—that will involve content sharing and/or licensing agreements based on the specific project. These efforts will also be executed through events and sponsorships throughout the country beginning with a co-sponsored book industry event at the 2007 Book Expo America in New York.
AARP Publications and Publishers Weekly’s first joint content sharing initiative, “Books for Grownups,” is a qualitative list of books that speak to the boomer demographic published on AARP The Magazine’s online book portal (www.aarpthemagazine.org/books) and Publishers Weekly’s Web site (www.publishersweekly.com). This bimonthly list of recommendations is selected by Sara Nelson, editor-in-chief of Publishers Weekly, and Hugh Delehanty, editor-in-chief of AARP Publications and will consist of 15 titles in the categories of fiction, non-fiction, and how-to. “Books for Grownups” launched in May 2007 and additional co-created “best of” book lists will continue to be developed through 2008.About AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine, published bimonthly; AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in Spanish and English: NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.About AARP Publications
AARP Publications, the premier publisher of lifestyle information for the ever-growing 50+ and boomer markets, consists of four widely read print titles plus comprehensive online offerings. Magazine titles include AARP The Magazine, AARP’s flagship publication and the world’s largest-circulation magazine, boasting nearly 30 million readers, and AARP Segunda Juventud, the organization’s bilingual lifestyle magazine featuring content specific to AARP’s 1.2 million Hispanic members. AARP Publications also produces AARP Bulletin, a monthly news publication focused on news most relevant to AARP members that reaches more than 22.5 million households, NRTA Live & Learn, a quarterly educational newsletter, and AARP State Updates, quarterly newsletters for members focusing specifically on AARP’s state activities in all 50 states, Washington D.C., Puerto Rico and the Virgin Islands. AARP Publications also publishes consumer books on a wide range of titles on health, personal finance, lifestyle, family relationships and puzzles through the AARP Books Program.About Publishers Weekly
Founded in 1872, Publishers Weekly is the international news magazine that reaches publishers, booksellers, agents and librarians worldwide. It is the leading publication serving all segments involved in the creation, production, marketing and sale of the written word in book, audio, video and electronic formats. In addition to reaching publishers worldwide, Publishers Weekly influences all media dealing with the acquisition, sale, distribution and rights of intellectual and cultural properties. It also features weekly reviews of forthcoming books considered a must-read for the industry.About Reed Business Information
Reed Business Information is the world's leading provider of business information. Our market-leading products include more than 80 business-to-business publications, over 55 Websites, and a range of services including Web development, research, business lists, and industry events. We also produce specialized directories, databases, market research, newsletters, conferences and seminars.