AARP, announced today the launch of the AARP Music web site, which features customizable online radio and artist recommendations, as well as exclusive entertainment content geared towards the preferences of baby boomers and 50+ Americans. To kick-off the launch, AARP joined with music superstars Patti LaBelle, Corinne Bailey Rae and Joss Stone to develop Pandora®-powered online radio stations featuring each artist’s favorite music. These celebrity stations can only be found on the AARP Music site.
"I'm excited to be a part of the AARP family and the launch of their new music web site,” says Recording Superstar Patti LaBelle. "AARP is important because it helps to know that someone's got your back once you cross over into mature adulthood. I can't wait to see and hear this new AARP Jukebox because they'll be playing my kind of music."
The site, which is open to all and can be found at www.aarp.org/music, is the latest step in a broader effort by AARP to use the power of music to build on a strong emotional connection with its members. The artists who joined with AARP for the launch represent diverse music genres and styles that were chosen not only because of their appeal to AARP’s target market, but also for their appeal to multiple generations. Since the site is open to everyone, it offers unique opportunities for those 50+ to share music memories and interests across generations of family, such as the ability for grandparents to swap customized radio stations with their grandchildren.
In the coming months, additional celebrities are expected to develop and share AARP Jukebox music stations for the AARP music site, allowing members to continually discover new genres and artists.
The play lists are from a diverse group of artists, such as:
- Patti LaBelle — Soul diva Patti LaBelle filled her radio station with songs by Nina Simone, Lauryn Hill, Prince, Chaka Khan, Al Green and others.
- Corinne Bailey Rae — The English-born neo-soul songstress showed her diverse interests when she chose artists like for her station, including Bjork, Jimi Hendrix, Ray Charles, The Flamingos, Michael Jackson and others.
- Joss Stone — At just 19 years old, singer Joss Stone showcased the inspiration for her incredible soul talent in her choices of Aretha Franklin, Stevie Wonder, James Brown, and mixed in more current choices from artists like Damien Rice and Jack Johnson.
“Just like any visitor can do, these music celebrities visited AARP Jukebox Powered by Pandora to create their own personal radio stations by listing their favorite artists,” said Emilio Pardo, AARP’s Chief Brand Officer. “We invite boomers and 50+ Americans to hear music they want and discover music they love through the new AARP music web site.”
AARP Music Site Features:
- AARP Jukebox Powered by Pandora — An online streaming music service powered by Pandora that allows users to build personalized radio stations combining their favorite artists and recommended musicians, and to explore artists’ bios, albums and touring schedules.
- AARP Music for Grownups — Daily feature articles and commentary that readers can respond to via comments and online discussion.