Most of you are part of mainstream media. Others specifically reach out to the Black community through publications and programming.
Regardless of where you're positioned, we know that people are more likely to "tune in" - to respond to a source they can relate to. A source that looks and feels familiar. A source that is trustworthy.
For many older African Americans, you are that trusted source - directly through your work; and I imagine, through community outreach opportunities.
Please share AARP's work, programs and benefits as you come and go. Share our story.
Let people know we are here to make a difference in the lives of men and women over 50 and their families.
Friends, here's what I want you to leave with today.
First, make sure you have your copy of AARP's Reporters' Source Book - it should be with your registration materials.
Second, recognize that AARP can provide a wealth of information to support many of the topics you cover.
Third, understand that we know and value all of you. AARP is big and resourceful, but even through our state offices, we can't reach everyone.
So, while we have no formal partnership with the media, we consider you priceless partners. In your booklet are state and national office contacts and phone numbers. Let us hear from you.
You provide a unique opportunity for us to reach deeper into the Black Community.
Through magazines, newspapers, television, radio, the Internet, you reach people across the nation right where they live.
We're making strides in our outreach among Black and Hispanic seniors. We've created Black and Hispanic Initiatives focused on member development and outreach.
But it takes time and patience before we see growth. We are excited about this growth. And we hope you will help nurture our efforts by telling our story. Thank you.