"Second Youth" is Recognized in Hispanic 50+ Community
AARP is celebrating the second anniversary of AARP Segunda Juventud, a quarterly, bilingual publication created specifically for Hispanics age 50+.
Since its debut in Houston, New York City, Los Angeles, Miami, and Puerto Rico in 2002, the publication's distribution has almost doubled. Today, AARP Segunda Juventud reaches 450,000 members in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. The publication retained Alliance Media and Communications as it sales agency of record, has a dedicated internal editorial staff in its national office, and uses premier Hispanic writers to pen articles.
"While recognizing the diversity within the Hispanic community, AARP Segunda Juventud has been able to offer a single voice that transcends origins and looks at issues affecting the Hispanic 50+ community as a whole," said Editor Gabriela Zabalúa-Goddard. "The publication keeps readers up-to-date on important social issues and lifestyle trends while introducing them to fascinating people who are living and loving their second youth."
Zabalúa-Goddard, a native of Córdoba, Argentina, joined AARP in June 2002, as editor of AARP Segunda Juventud, She oversees the daily operation of the publication and its accompanying website, www.aarpsegundajuventud.org.
AARP is no stranger to the Hispanic community. The 35-million-member organization works extensively with leading Hispanic organizations, has created a Hispanic Council, conducts research projects, sponsors key community events and provides programs benefiting Hispanic community members.
"We recognize that the United States is in the midst of a demographic revolution and that all organizations must broaden their appeal," Zabalúa-Goddard said. "We want to reach and serve all our members and potential members. AARP Segunda Juventud is a major tool in accomplishing this goal."
The anniversary issue of AARP Segunda Juventud includes profiles of 10 destinations—five hot spots and five traditional cities—as the best places to call home for Hispanics. The new Medicare prescription drug benefit and how Hispanics can benefit is also explored. In addition, there is an interview with media queen Cristina Saralegui.
AARP is a nonprofit, nonpartisan membership organization dedicated to making life better for people 50 and over. We provide information and resources; engage in legislative, regulatory and legal advocacy; assist members in serving their communities; and offer a wide range of unique benefits, special products, and services for our members. These include AARP The Magazine, published bimonthly; AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our quarterly publication for Hispanic members; NRTA Live and Learn for National Retired Teachers Association members; and our Web site, www.aarp.org. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
To arrange for an interview with AARP Segunda Juventud editorial staff, please contact email@example.com.