Michelle Alvarez, AARP, 202.434.2560, firstname.lastname@example.org
AARP HITS ONE MILLION FANS ON ITS OFFICIAL FACEBOOK PAGE
WASHINGTON (December 19, 2012) — AARP today announced that it has surpassed one million fans on its official Facebook page, which has played a key role in growing its online presence. Facebook is becoming increasingly more relevant to the older media consumer, with 47.7 million adults 50+ visiting the website in October of this year alone.*
“The 50+ age group is a passionate and engaged community and now, more than a million AARP fans are following us on Facebook,” said Kevin Donnellan, EVP & Chief Communications Officer, AARP. “The AARP Facebook page represents a digital hub for this age group and we are happy to see our page serving so many.”
Facebook is just one area of AARP’s digital presence that is experiencing significant growth. AARP’s reach through social media exceeded 1 billion accounts in the first ten months of this year (a 678% increase over the same period in 2011). The organization’s website www.aarp.org is also up 42% year over year in unique visitors and recorded over 1.2 million registrations in 2012. Earlier this year, AARP launched a customized YouTube destination that streamlines the user experience and better organizes the more than 2,000 videos available for site visitors. In 2013, AARP will continue to expand its online content offerings by developing premium original programming for the AARP YouTube channel in the form of weekly series focusing on the areas of money, health and beauty, technology and travel.
AARP’s Facebook page: https://www.facebook.com/AARP
*ComScore, October 2012
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; www.aarp.org; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.