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Relationship Guru Dr. Pepper Schwartz Joins AARP as New Love & Relationships Expert

For Immediate Release
Media Contact: AARP Media Relations, media@aarp.org

RELATIONSHIP GURU DR. PEPPER SCHWARTZ JOINS AARP AS NEW LOVE & RELATIONSHIPS EXPERT

WASHINGTON (October 20, 2009) – AARP, the world’s largest organization for people 50+, today announced that one of the industry’s leading relationship experts, Dr. Pepper Schwartz, will be the organization’s new Love & Relationships expert. In her new role, Dr. Schwartz will guide AARP’s members through the emotional, physical and practical sides of love, dating and sexuality as you age. She will also author “The Naked Truth,” a new weekly online column (www.aarp.org/nakedtruth) covering various topics related to love, sexuality and relationships.

“Dr. Schwartz has thrown her heart and soul into researching love and relationships for more than 35 years and knows exactly what our members are looking for,” said Kevin Donnellan, EVP and Chief Communications Officer, AARP. “Not only will she provide valuable information for those who are currently in relationships, but she’ll also help those who may be looking to get back into the dating pool and may be in need of guidance.”

Dr. Schwartz was selected as AARP’s Love & Relationships expert not only because of her extensive background and expertise on the topic, but also for her ease in relating to the 50+ audience. Her mission is to improve the lives of aging boomers and the 50+ audience by enhancing their relationships and offering counsel on everything from sex and health issues, to communication and dating as you age. In addition to penning “The Naked Truth,” she will contribute exclusive new online resources and content through instructional and educational videos, personal blogs and online chats.

“Relationships play such a critical role in people’s lives, especially as they age,” said Dr. Schwartz. “My hope is to help those already in relationships reconnect with their partners on a whole new level, and for those who have perhaps lost their spouse or are simply looking to find someone special, I hope to ease any fears and help guide them in any way I can.”

Dr. Schwartz will also focus on how to overcome inhibitions and stereotypes about sexuality as you age and recharge, or extend the life of, sexual drives. She added, “Sex may change over the life cycle, but that doesn't mean it has to become less fulfilling or passionate.”

Dr. Schwartz is a Professor of Sociology at the University of Washington in Seattle. She holds a B.A. and an M.A. from Washington University in St. Louis, where she was a Woodrow Wilson Fellow, and an M.A. and Ph.D in Sociology from Yale University.
Additionally, she is currently the Chair of the Board for the Centers of Sexuality and has received multiple awards for her work on intimate relationships and sexuality, including being honored by the American Sociological Association for Distinguished Work for Public Understanding of Sociology.

Schwartz is the author of 16 books (the latest of which is Prime, Adventures and Advice about Sex, Love and the Sensual Years) and over 50 academic articles. She is presently also the relationship expert for Perfectmatch.com (and created their matching system, Duet) and writes for Psych.Today.com and Bewell.com. She lives on a horse farm in Snoqualmie, Washington with her family.

ABOUT AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 34.5 million readers; AARP Bulletin, the go-to news source for AARP's 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.


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