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Former U.S. Treasurer Anna Escobedo Cabral Joins AARP as New Family Finance Ambassador


September 8, 2010

Contact: AARP Media Relations,, 202-434-2560


Cabral to Help 50+ America Navigate the Family Budget

WASHINGTON (September 8, 2010) — AARP today announced a new relationship with former U.S. Treasurer, Anna Escobedo Cabral. As the new Family Finance Ambassador for AARP, Cabral will provide practical advice to AARP’s members and all Americans 50+ on everyday saving tips, budgeting and tools for achieving financial security.

Baby Boomers have acquired more debt than any other age group in today’s economy, raising the prospect that many will carry that debt into retirement. Cabral will share practical financial advice and her personal experiences about ways people can improve their family’s financial future. This information will be communicated via video content, webisodes, in-person appearances at AARP events, and live Web chats on She will also reach out to Latinos age 50+ and their families with in-culture and bilingual financial guidance.

“Financial planning and saving can often be overwhelming, yet in today’s world it has become a necessity for families,” said Anna Cabral. “I’m looking forward to connecting with AARP’s members and the 50+ community and sharing my personal experiences and financial tips on important steps towards building financial security. Further, I’m especially encouraged by AARP’s commitment to the unique challenges faced by minorities and I’m hopeful that as someone who has experienced these myself, I can be helpful.”

Cabral served as United States Treasurer from 2004-2009 where she spearheaded efforts that provided financial guidance to families and sought to increase financial literacy across the country, including home foreclosure prevention and identity theft prevention. She also helped create and launch a new Federal Commission on Financial Literacy, which brought together the private and public sector to advance financial education and understanding for people in all stages of their lives.

“Cabral’s passion for helping families achieve financial success, from family budgeting at the kitchen table to saving for retirement or for educating their children and grandchildren, will be an invaluable resource for our members and Americans age 50+,” said Emilio Pardo, EVP and Chief Brand Office, AARP. “We are excited to connect her expertise with our members and anyone looking for financial guidance, especially during these trying economic times.”

Additional tools and resources to help AARP members make important financial planning decisions are available at

About AARP

AARP is a nonprofit, nonpartisan social welfare organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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