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Chicago Speedway Joins Hillshire Brands, AARP, and AARP Foundation in Drive To End Hunger

Meal Packing Event; Wed., September 11, at Navy Pier

FOR IMMEDIATE RELEASE

August 14, 2013

CONTACT:

Hillary John

202-434-2560 | @AARPMedia | media@aarp.org

CHICAGOLAND SPEEDWAY JOINS HILLSHIRE BRANDS, AARP AND AARP FOUNDATION IN DRIVE TO END HUNGER

Meal Packing Event; Wed., September 11, at Navy Pier

Joliet, Ill. – August 14, 2013 – Chicagoland Speedway, Hillshire Brands, AARP and AARP Foundation are teaming up this September in the fight to end hunger for nearly nine million older Americans. The organizations will host a volunteer meal-packing event on Wed., Sept. 11 at Chicago’s Navy Pier in an effort to provide meals to older Illinoisans struggling with hunger.

The midday event will take place from 10 a.m. – 2 p.m. on the west end of the Pier and the meals will benefit Northern Illinois Food Bank, which serves 13 counties in the greater Chicagoland area. Over the course of four hours, volunteers are expected to pack over 1,700 boxes of food, yielding more than 15,000 meals.

“We are extremely grateful to AARP and AARP Foundation, Chicagoland Speedway and Hillshire Brands for putting a focus on hunger in our community,” said Pete Schaefer, president and CEO, Northern Illinois Food Bank. “Drive to End Hunger reminds us that there are many older adults who are finding themselves making choices they never thought they would have to make, such as, paying for their mortgage or buying medicine, paying utility bills or buying food.”

In further support of Drive to End Hunger, Hillshire Brands is donating $20,000 to AARP Foundation and an entire semi-truck load of food to the Northern Illinois Food Bank.

“Hillshire Brands is proud to support AARP Foundation and the Northern Illinois Food Bank,” said Sean Connolly, president and CEO, Hillshire Brands. “Through campaigns such as this by AARP Foundation, and the feeding programs of Northern Illinois Food Bank and its network partners, we can help ensure that nutritious food is available to older adults, and all our hungry neighbors, in their time of need.”

“Being a part of this effort with Chicagoland Speedway, Hillshire Brands and the Northern Illinois Food Bank means that more older adults who struggle with hunger will get access to the food they need,” said AARP Foundation President Jo Ann Jenkins. “This event will help shine a spotlight on the issue of hunger that more than nine million people 50-plus face everyday.”

Throughout the 2013 season, all 13 ISC tracks, including Chicagoland Speedway and Route 66 Raceway, are donating extra food from race weekends to local food banks on behalf of Drive to End Hunger. ISC began working with AARP and AARP Foundation on food donation efforts in 2011.  Since then, the collaboration has donated more than 70,000 pounds of food – the equivalent of approximately 54,000 meals – to local food banks near ISC tracks.

“While we have been involved with Drive to End Hunger through our parent company, ISC, we are thrilled to personally host AARP and AARP Foundation in Chicago this September,” said Scott Paddock, Chicagoland Speedway president. “We look forward to continuing the fight against hunger and are pleased to provide aid to a cause with such a tremendous impact on both a local and national level.”

For more information on the ’13 race season at Chicagoland Speedway or to purchase tickets, call 888-629-RACE (7223) or visit www.ChicagolandSpeedway.com.

 

September’s triple-header NASCAR weekend schedule of events at Chicagoland Speedway is as follows:

Date                 Event

Chase for the NASCAR Sprint Cup

Sept. 13            NASCAR Camping World Truck Series

Sept. 14            Dollar General 300 Powered by Coca-Cola (NASCAR Nationwide Series)

Sept. 15            GEICO 400 (NASCAR Sprint Cup Series)

 

For more information on Chicagoland Speedway stay connected on Twitter and Facebook or by visiting www.ChicagolandSpeedway.com.  Follow along in the conversation using #FeedIL.

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Chicagoland Speedway & Route 66 Raceway
Chicagoland Speedway is a 1.5-mile, paved oval race track located in Joliet, Ill.  The track has hosted racing events of the major U.S. racing series, and currently conducts races in all three NASCAR national series, including the NASCAR Camping World Truck Series, the NASCAR Nationwide Series, and the NASCAR Sprint Cup Series.   Along with Route 66 Raceway, a multimillion-dollar complex that includes a ¼ mile stadium-style drag strip and a ½ mile dirt oval track, Chicagoland Speedway is wholly-owned by International Speedway Corporation (ISC), a major promoter of motorsports activities.  ISC owns and/or operates 13 of the nation’s major racing venues, including Daytona International Speedway. The 2013 Chicagoland Speedway and Route 66 Raceway Seasons are presented by Illinois. Mile After Magnificent Mile.  Visit EnjoyIllinois.com and discover everything Illinois has to offer.  For more information on Chicagoland Speedway, visit www.ChicagolandSpeedway.com.

About AARP Foundation

AARP Foundation is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. By coordinating responses to these issues on all four fronts at once, and supporting them with vigorous legal advocacy, the Foundation serves the unique needs of those 50+ while working with local organizations nationwide to reach more people, strengthen communities, work more efficiently and make resources go further. AARP Foundation is AARP’s affiliated charity. Learn more at www.aarpfoundation.org /

About Northern Illinois Food Bank

For 30 years, Northern Illinois Food Bank has led the northern Illinois community in solving hunger by providing nutritious meals to those in need through innovative programs and partnerships. Since 1983, food manufacturers, local groceries, corporations, foundations, and individuals have come together to donate food and funds, and evaluate and repack food for distribution to 700 network partners serving more than 60,000 hungry neighbors each week across 13 counties. That commitment provided 42 million meals last year to those in need.

Find out how you can Volunteer – Donate – Get Involved at www.SolveHungerToday.org or follow us on Facebook.

About The Hillshire Brands Company  
The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com.

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