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AARP Statement Regarding Ad Council Public Service Announcements (PSAs)

Last year, AARP and the Ad Council launched a series of Public Service Announcements to bring awareness to the important issue of caregiving


July 22, 2013

AARP Statement Regarding Ad Council Public Service Announcements (PSAs)

Last year, AARP and the Ad Council launched a series of Public Service Announcements (PSAs) to bring awareness to the important issue of caregiving ( Our goal is to raise awareness of caregiving and to get caregiving resources to as many caregivers as possible.

No Ad Council campaign purchases advertising, nor does the Ad Council or the campaign sponsor endorse any programming content. All of the Ad Council PSAs exist as donated time, not as paid media placements. The choice to air an Ad Council PSA is made by an individual station, and neither AARP nor the Ad Council has control over when, where or on which programs the ads air or appear.

AARP does not support or endorse any negative viewpoint by Rush Limbaugh. And while we are unable to dictate where and when the caregiving PSAs are aired, AARP strongly disassociates itself from the views and opinions expressed on The Rush Limbaugh Show.

AARP is grateful to the hundreds of stations throughout the country who donate their air time to share vitally important messages contained in the Ad Council PSAs. Thanks to the Ad Council campaign supporting our caregiving message, the more than 42 million caregivers in the United States providing an estimated $450 billion in unpaid care now know they are not alone. It is an important message, and stations airing these PSAs are performing an important public service.

We hope these PSAs and our caregiving resources will reach and help the millions of family caregivers in the U.S. feel heard and supported, in turn, helping them better care for themselves and for the ones they love.

For more information:

AARP’s Press Release announcing the important PSAs:

The Ad Council’s Response to the Issue:


About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. AARP Foundation is an affiliated charity of AARP that is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at


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