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New AARP, AMA Health System Reform Ads Call for Support of Senate Action

December 22, 2009

AARP Media Relations, 202-434-2560
AMA: Brenda Craine, 202-789-7447

New AARP, AMA Health System Reform Ads Call for Support of Senate Action

Spot: “Tell your senators we need health reform now.”

WASHINGTON— Today, AARP and the American Medical Association (AMA) launched a new television ad in support of moving forward on health reform legislation currently being debated by the Senate. The ad highlights how health system reform would provide much-needed relief to millions of older Americans who still face challenges accessing affordable, quality health care by protecting guaranteed Medicare benefits and consumers’ choice of doctors.

“We need concrete improvements to our broken health care system,” said AARP Executive Vice President Nancy LeaMond. “Current legislation will shrink the dreaded prescription drug doughnut hole and sharply limit health insurers’ discriminatory practices. We support the good work of the Senate, and as the debate continues, we believe this legislation can be improved even further.”

“America’s patients and physicians need to know the facts about health reform, and this ad conveys important information to seniors and baby boomers about the benefits of the Senate health reform bill,” said AMA President J. James Rohack, M.D. “Patients and physicians will benefit from an improved health system, and that’s what AMA is working for.”

The new TV spot is the second AARP/AMA ad featuring a physician and a “spin doctor,” with the physician emphasizing what health reform will do and encouraging viewers to contact their senators to act on health reform now. The ad will air on television stations through Wednesday, December 23 in Arkansas, Louisiana, Maine, Nebraska and North Dakota.

AARP, along with the AMA and 51 other health care and advocacy organizations, also launched a print ad today, thanking Senators Baucus, Dodd, Nelson, Reid and Rockefeller for their commitment to make prescription drugs more affordable for people in Medicare by closing the Part D “doughnut hole.” The ad will run today in Capitol Hill newspapers.

View the new TV ad online at

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world’s largest-circulation magazine with over 35.5 million readers; AARP Bulletin, the go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

The American Medical Association helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issues. Working together, the AMA's quarter of a million physician and medical student members are playing an active role in shaping the future of medicine. For more information on the AMA, please visit

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