FOR IMMEDIATE RELEASE
January 6, 2010
Billy Jean Brown
Leslie Sansone’s Walk at Home
AARP Media Relations, email@example.com, 202-434-2560
NEW RELATIONSHIP BETWEEN AARP AND FITNESS GURU LESLIE SANSONE MAKES EXCLUSIVE SAVINGS AVAILABLE TO AARP MEMBERS
Relationship helps AARP’s nearly 40 million members save on Leslie Sansone’s
Walk at Home fitness DVD offerings and online Walk Club memberships
WASHINGTON, D.C. – AARP and fitness expert Leslie Sansone today announced a new relationship giving AARP’s nearly 40 million members access to discounts on Leslie Sansone’s popular Walk at Home DVD programs and online Walk Club memberships. AARP members can save 50 percent on a one-year online Walk Club membership and receive up to 50 percent off select Leslie Sansone Walking DVDs and DVD bundles.
This new relationship comes following a recent report from AARP, the American Medical Association and the Centers for Disease Control and Prevention, which found that Americans between the ages of 50 and 64 are finding it hard to shed unwanted pounds: 31 percent of adults in this age group are obese and 27 percent have not been physically active in the past month.
“Walking offers tremendous health benefits that can help older adults stay independent,” said David Mathis, senior vice president of health products and services for AARP Services, Inc. “Leslie Sansone’s Walk at Home program is a wonderful complement to the existing suite of fitness offerings AARP makes available to help our members stay active and live healthier.”
AARP members who take advantage of the 50 percent off Walk Club membership discount will receive access to fitness and healthy meal planning advice and articles, streaming video workouts, walk challenges and chats with the staff dietician, guest walk leaders and Leslie Sansone.
“Staying fit should not be intimidating or expensive. Walking our way is the medicine for life,” Sansone said. “Walking at Home is something everyone can do. All you need are your walking shoes and a TV or computer to pop in the DVD and begin. You can walk 1, 2, 3, 4, or as many miles as you choose right next to your screen.”
To learn more about the Walk at Home program and Walk Club Memberships, AARP members can visit www.walkathome.com/aarpfitness or call 888-440-9255.
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 34.5 million readers; AARP Bulletin, the go-to news source for AARP's nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
ABOUT AARP SERVICES, INC.
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s almost 40 million members. The provider offers currently span health products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies. In 2005, AARP Services founded AARP Financial Inc., a wholly-owned taxable subsidiary that manages the provider relationships for and performs quality control oversight for the financial products that carry the AARP name, including credit cards, auto and home, mobile home and motorcycle insurance, and life insurance and annuities. AARP Financial also provides access to proprietary investment products and services, including mutual funds and financial guidance, designed to meet the needs of investors at any life stage.
ABOUT LESLIE SANSONE AND WAK AT HOME
As a respected expert – at home, on TV and in national health programs, Leslie Sansone has created the original Walk at Home program that has grown into the number one walking program in the world. What started as a few classes in church halls has grossed over $200 million. Her walking DVDs can be found internationally in retail stores such as Walmart, Sam's Club, Costco, Target, K Mart, and Best Buy. Leslie produced more than 100 popular DVDs, several successful infomercials in the U.S. and Great Britain, and has written four fitness books. Leslie has been called on by the President's Council on Physical Fitness, the PA Governor's Council, Weight Watchers, Jenny Craig, and TOPS. She has created walking workouts specifically for NutriSystem which are included and recommended as the activity component to their highly successful meal plan program. Leslie has been featured in popular magazines and publications such as the New York Times, People Magazine, Prevention, Walking Fit, Health, Guideposts, and is a contributing editor of Woman's Day.