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Jane Pauley Joins AARP in New Ambassador Position

FOR IMMEDIATE RELEASE
March 3, 2010

Media Contact
AARP Media Relations, media@aarp.org, 202-434-2560

JANE PAULEY JOINS AARP IN NEW AMBASSADOR POSITION

– Deal Includes TV, Radio, Print, Web and Event Components –

WASHINGTON (March 3, 2009) – AARP, the world’s largest membership organization, today announced that Emmy Award-winning journalist Jane Pauley is joining AARP as its new “Ambassador of Your Life Calling.” One of the most respected figures in broadcast journalism, Pauley will focus on helping millions of Americans age 50+ remain productive, creative, and fulfilled as they move through new transitions and new life stages, providing tips, her personal point of view and real-life examples of people who have reinvented the way they work and/or live.

Every minute, eight Americans turn 50 years old. As their work lives and personal responsibilities change, more and more of these fit, totally energized baby boomers are exploring exciting new challenges, testing new waters and changing the way we view aging. In her new role, Pauley will explore what’s next—in careers, on the home front, and beyond—and connect directly with AARP’s nearly 40 million members through various new television, radio, print and online initiatives in 2010 that tackle these issues.

“These are trying times, and by that I mean it’s a great time to be trying new things,” said Pauley. “My hope is that the diversity of people we profile and the multitude of resources we provide will inspire others to discover and pursue their life calling. AARP and I are partners in this adventure and together we’re going to connect people to the kind of information and tools they need to start the process of reinvention.”

As AARP’s “Ambassador of Your Life Calling,” Pauley will be a regular contributor to www.AARP.org, drawing from her personal experience and interactions with people to offer readers insight on how to make positive life transitions. In addition to exclusive editorial content, she will also be featured via video content, podcasts, LIVE monthly Web chats, a regular column in AARP The Magazine and in-person appearances at AARP events throughout the year.

“I couldn’t think of a better person to encourage our members to pursue the goals and passions that they perhaps deferred in the first phase of their life,” said Kevin Donnellan, Executive Vice President and Chief Communications Officer, AARP. “The topic of personal and career reinvention is one that Jane has been passionate about for years and as she crosses the country unearthing and bringing to light these wonderful stories of reinvention, she will truly be leading by example.”

Additional information on Your Life Calling and Jane Pauley’s new role with AARP can be found online at www.AARP.org/Jane.

# # #

About AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.7 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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