Life and Leisure
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Recently Released
Navigating Life Transitions
Adults' Life Shifts Bring Meaning and Brand Opportunities
This study addresses five of the most provocative changes that can occur during the aging journey.
2020 Travel Trends
Boomers Have Big Travel Plans in 2020
Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.
Latinos on Beauty and Personal Grooming
Latinos and Beauty as We Age: A Cultural Reflection
Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.
Older Adults Seek Age Diversity Advertising
Brands Are Missing a Marketing Opportunity in the 50+
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Making a Difference
Giving Back: Attitudes and Behaviors Across the Lifespan
Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.
Older Adults Missing from Online Media
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
WHERE AM I IN THOSE ADS?
Mirror/Mirror: Women's Reflections on Beauty, Age, and Media
A striking number of women feel misrepresented in media images and it is affecting their buying choices.
Intergenerational Friendships
Embracing Friendships Across Generations
A new study on adult friendships finds that having friends of a different generation brings unique benefits.
Modern Grandparenting
Grandparents Embrace Changing Attitudes and Technology
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
Connect & Engage
