Life and Leisure
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Recently Released
Latinos on Beauty and Personal Grooming
Latinos and Beauty as We Age: A Cultural Reflection
Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.
Older Adults Seek Age Diversity Advertising
Brands Are Missing a Marketing Opportunity in the 50+
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Older Adults Missing from Online Media
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
WHERE AM I IN THOSE ADS?
Mirror/Mirror: Women's Reflections on Beauty, Age, and Media
A striking number of women feel misrepresented in media images and it is affecting their buying choices.
Making a Difference
Giving Back: Attitudes and Behaviors Across the Lifespan
Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.
Intergenerational Friendships
Embracing Friendships Across Generations
A new study on adult friendships finds that having friends of a different generation brings unique benefits.
Modern Grandparenting
Grandparents Embrace Changing Attitudes and Technology
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
Poll Finds Unwary Travelers
What Gets in the Way of Getting Away
AARP poll on traveling with confidence shows older travelers may be unaware of potential pitfalls in planning and booking travel.
STAYING CONNECTED AS WE AGE
Loneliness and Social Connections: A National Survey...
Loneliness affects over a third of midlife and older adults, finds this follow up study to AARP’s 2010 report.
Connect & Engage
