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Boomers Have Big Travel Plans in 2020
Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.
Latinos and Beauty as We Age: A Cultural Reflection
Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.
Brands Are Missing a Marketing Opportunity in the 50+
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Giving Back: Attitudes and Behaviors Across the Lifespan
Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Mirror/Mirror: Women's Reflections on Beauty, Age, and Media
A striking number of women feel misrepresented in media images and it is affecting their buying choices.
Embracing Friendships Across Generations
A new study on adult friendships finds that having friends of a different generation brings unique benefits.
Grandparents Embrace Changing Attitudes and Technology
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
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