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Despite COVID-19 Concerns, Many Boomer Plan to Travel in 2021
Boomers who plan to travel in 2021 are most concerned travel restrictions and health concerns.
Salud, Dinero & Amor in the Time of COVID-19
Hispanics cited a range of concerns about the coronavirus pandemic, including mental health, voting, and financial security.
Adults' Life Shifts Bring Meaning and Brand Opportunities
This study addresses five of the most provocative changes that can occur during the aging journey.
Brands Are Missing a Marketing Opportunity in the 50+
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Latinos and Beauty as We Age: A Cultural Reflection
Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Mirror/Mirror: Women's Reflections on Beauty, Age, and Media
A striking number of women feel misrepresented in media images and it is affecting their buying choices.
Giving Back: Attitudes and Behaviors Across the Lifespan
Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.
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