Join us at 1 p.m. ET Thursday for an AARP Coronavirus Tele-Town Hall on managing your money. Learn more.
See below for reports focused on specific Life & Leisure topics, or browse recently released reports across all Life & Leisure topics.
Enter a keyword below to find answers to your AARP Research questions.
Sign up for a monthly newsletter of the latest AARP Research.
Boomers Have Big Travel Plans in 2020
Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.
Latinos and Beauty as We Age: A Cultural Reflection
Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.
Brands Are Missing a Marketing Opportunity in the 50+
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Giving Back: Attitudes and Behaviors Across the Lifespan
Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Mirror/Mirror: Women's Reflections on Beauty, Age, and Media
A striking number of women feel misrepresented in media images and it is affecting their buying choices.
Embracing Friendships Across Generations
A new study on adult friendships finds that having friends of a different generation brings unique benefits.
Grandparents Embrace Changing Attitudes and Technology
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
AARP Research Facebook
Learn about our work, how to receive information and how to contact us.
Start Getting Your Member Benefits Today!
Get the Most From Your Membership
Continue Enjoying Your Member Benefits!
You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits.
Your email address is now confirmed.
Manage your email preferences and tell us which topics interest you so that we can prioritize the information you receive.
Explore all that AARP has to offer.
In the next 24 hours, you will receive an email to confirm your subscription to receive emails
related to AARP volunteering. Once you confirm that subscription, you will regularly
receive communications related to AARP volunteering. In the meantime, please feel free
to search for ways to make a difference in your community at