Brands Are Missing a Marketing Opportunity in the 50+

Consumers want age diversity in ads, according to a new survey, and they will reward brands for honoring age diversity.

Older Adults Missing from Online Media

Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.

WHERE AM I IN THOSE ADS?

Mirror/Mirror: Women's Reflections on Beauty, Age, and Media

A striking number of women feel misrepresented in media images and it is affecting their buying choices.

Making a Difference

Giving Back: Attitudes and Behaviors Across the Lifespan

Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.

Intergenerational Friendships

Embracing Friendships Across Generations

A new study on adult friendships finds that having friends of a different generation brings unique benefits.

Poll Finds Unwary Travelers

What Gets in the Way of Getting Away

AARP poll on traveling with confidence shows older travelers may be unaware of potential pitfalls in planning and booking travel.

Modern Grandparenting

Grandparents Embrace Changing Attitudes and Technology

Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.

STAYING CONNECTED AS WE AGE

Loneliness and Social Connections: A National Survey...

Loneliness affects over a third of midlife and older adults, finds this follow up study to AARP’s 2010 report.​

End of Life Issues

Adults' Thoughts on Death and Dying

AARP survey of adults age 18 and older about their thoughts and opinions on end of life issues.