Despite COVID-19 Concerns, Many Boomer Plan to Travel in 2021

Boomers who plan to travel in 2021 are most concerned travel restrictions and health concerns.

Hispanics and COVID-19

Salud, Dinero & Amor in the Time of COVID-19

Hispanics cited a range of concerns about the coronavirus pandemic, including mental health, voting, and financial security.

Navigating Life Transitions

Adults' Life Shifts Bring Meaning and Brand Opportunities

This study addresses five of the most provocative changes that can occur during the aging journey.

Older Adults Seek Age Diversity Advertising

Brands Are Missing a Marketing Opportunity in the 50+

Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.

Latinos on Beauty and Personal Grooming

Latinos and Beauty as We Age: A Cultural Reflection

Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.

Older Adults Missing from Online Media

Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.

WHERE AM I IN THOSE ADS?

Mirror/Mirror: Women's Reflections on Beauty, Age, and Media

A striking number of women feel misrepresented in media images and it is affecting their buying choices.

Making a Difference

Giving Back: Attitudes and Behaviors Across the Lifespan

Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.