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Adults' Life Shifts Bring Meaning and Brand Opportunities
This study addresses five of the most provocative changes that can occur during the aging journey.
Boomers Have Big Travel Plans in 2020
Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.
Latinos and Beauty as We Age: A Cultural Reflection
Latinos of all ages are highly involved in beauty and personal grooming, yet older Latinos feel ignored by brands and advertisers.
Brands Are Missing a Marketing Opportunity in the 50+
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Giving Back: Attitudes and Behaviors Across the Lifespan
Americans are redefining volunteerism and what it means to give back as they seek to make a difference in their communities.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Mirror/Mirror: Women's Reflections on Beauty, Age, and Media
A striking number of women feel misrepresented in media images and it is affecting their buying choices.
Embracing Friendships Across Generations
A new study on adult friendships finds that having friends of a different generation brings unique benefits.
Grandparents Embrace Changing Attitudes and Technology
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
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