AARP Hearing Center
In a series of bipartisan focus groups conducted by GBAO Strategies and Echelon Insights for AARP October 8 and 9, 2025, women 50 and older shared candid reflections on the state of the nation, their personal lives, and the challenges of aging. The findings paint a complex picture: While many participants expressed pessimism about America’s future — especially among Democratic-leaning women — personal resilience and optimism still shine through.
Partisan divides were stark. Democratic women often described the country as “hopeless,” “frustrated,” and “anxious,” citing political division, rising costs, and concerns about health care and income inequality. Republican women, while not universally upbeat, were more likely to use words like “hopeful” and “cautiously optimistic,” pointing to economic improvements and faith-based values.
Despite national worries, many women reported feeling grateful and content in their personal lives, even as they navigated trauma, caregiving responsibilities and financial setbacks. Concerns about retirement planning, Social Security and long-term care were widespread, with many fearing they’re aging out of the workforce or being overlooked by politicians.
The report underscores a powerful theme: Older women are determined to stay optimistic, even as they confront adversity. Their voices reveal not only what’s broken — but also what endures.
Methodology
Focus groups were conducted October 8 to 9, 2025 by a bipartisan team of pollsters: GBAO Strategies and Echelon Insights. Each group consisted of seven to eight participants — women 50 or older. Qualitative research findings are directional and not projectable onto the population at large. Responses were lightly edited for brevity and clarity.
For more information, contact Kate Bridges at kbridges@aarp.org. For media inquiries, contact External Relations at media@aarp.org.
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