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First, the good news: Inflation cooled in July, falling below 3 percent for the first time since 2021. It’s the latest sign that the U.S. economy is on track for a soft landing despite a recent blip in stock market volatility that sowed fears of a recession among investors.
But not everything is rosy for consumers.
The Consumer Price Index (CPI) still rose 2.9 percent in the 12 months through July, which is above the Federal Reserve’s 2 percent target. Here’s what that means for consumer prices, mortgage rates and three other key economic barometers.
Prices are still high
Despite the slowing inflation rate, consumer prices continue to go up for a number of expenses.
“This is a big complaint among consumers. They hear that inflation is coming down, but they don’t feel it in their daily lives,” says Ted Rossman, a senior industry analyst at Bankrate. “Lower inflation of course means that prices are still growing,” he adds. “They’re just growing more slowly. But they’re building off a higher base, and that cumulative effect is important. A collection of common household expenses costs about 20 percent more now than it did in early 2022.” Take food, for example. Sure, prices are increasing at a slower rate — food at the grocery store is up only 1.1 percent year over year as of July — but the damage has already been done in the eyes of many consumers. Groceries that cost $200 a week a few years ago now cost $220, Rossman says.
Supply and demand is also playing a role in some prices. Year-over-year shelter costs are up 5.1 percent, largely because supply is tight whether you are buying or renting a home. Rossman says home insurance, which continues to surge due to higher losses brought on by climate change as well as higher costs for labor and materials, is also hurting home affordability.
“As the largest line item in most household budgets, housing affordability or lack thereof plays a big role in the overall inflation story,” he says.
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