8 Ways to Celebrate and Commemorate Juneteenth

There’s no wrong way to celebrate. Randi Bryant from San Francisco turned 50 in December 2020 but postponed celebrating for six months due to COVID-19. In June 2021, she celebrated her birthday and Juneteenth with a girls’ trip to Mexico with about 40 friends. The group reflected on the day and released lanterns in honor of their ancestors. She says they discussed this journey to freedom and how to continue moving the journey forward.

3. Support Black-owned businesses

According to a 2021 poll conducted by Branded Research, people planned to mark Juneteenth by supporting Black-owned businesses. Any product or service you need can be found and purchased through a Black-owned business. Here are a few options on where to buy home goods, apparel, skin care products, hats and wines recommended by Sisters from AARP, the newsletter celebrating Black women.

4. Read works by Black authors

Ballantine Books

Reading the works of Black authors is another way to learn and engage with Black history. Whether picking out fiction or nonfiction reads, books penned by Black authors should inspire readers to reflect on the history of African Americans in the United States. Classics by Toni Morrison, Langston Hughes and Maya Angelou, for example, are foundational reads that explore Black experiences. Or pick up a newer read that tackles social issues, from justice to climate change. Here are a few recommendations:

• You Made a Fool of Death with Your Beauty by Akwaeke Emezi
• On Juneteenth by Annette Gordon-Reed
• The Late Americans by Brandon Taylor
• Black Cake by Charmaine Wilkerson
• My Sunday Best: Pearls of Wisdom, Wit, Grace, and Style by La Verne Ford Wimberly

5. Acknowledge and spread the word

Educating yourself about Juneteenth is just the first step; it’s also important to spread the word and educate others. Six in 10 Americans knowing “a lot” or “some” about Juneteenth, means there’s still work to do. Karen Arrington, 64, from Upper Marlboro, Maryland, who is an ambassador, CEO and philanthropist, says she’s intentional about having open conversations about Black history. She says she has “long, sometimes uncomfortable conversations where [people] say, ‘Well, we support you,’ but what does that mean? Telling me you support me is one thing, but you’ve got to take action, because otherwise you become complicit,” Arrington says.

Bryant says everyone should start with their own sphere of influence by advocating for recognition of Juneteenth — for example, if your workplace or school does not have the holiday off, question why. “There’s no reason that Fourth of July should receive greater prominence than Juneteenth,” Bryant says.

6. Donate to supportive organizations

One way to celebrate Juneteenth is by donating to organizations that support Black communities. Find organizations that resonate with your beliefs or support causes you are passionate about. The American Civil Liberties Union, the Audre Lorde Project, the Bail Project and the Black Journalists Therapy Relief Fund are a few to consider.

7. Amplify Black voices

In July 2021, Nicole Fraise quit her job as an architect to travel the world. As she made her way through various countries, she decided to document her journey by blogging and creating content through her lens as a Black woman and solo traveler. Forty countries later, she’s surprised at how difficult it’s been to get brands to work with her. It’s a common story she hears from other content creators of color. “There are plenty of things that people aren’t offering from an African American perspective. That alone is an issue,” she says.

Fraise’s story is a reminder of the need to amplify Black voices. Many Black creators have spoken out about the unfair treatment they have experienced since the explosion of TikTok and higher demands for user-generated content.

Black representation matters. Use Juneteenth as an opportunity to reflect on the ways you support Black voices and what more you can do. It goes beyond sharing Black stories. Use your sphere of influence to advocate for fair pay, a seat at the table, opening doors and more. 

8. Attend Juneteenth events

Amelia Ross-Hammond has organized past Juneteenth celebrations.

Courtesy Amelia Ross-Hammond

Amelia Ross-Hammond, 73, founder and chairman of the Virginia African American Cultural Center has organized Juneteenth celebrations for the Virginia Beach community for the past few years. Events this year include an artist showcase, a festival at the beach and more. There are tons of events across the country from New York’s annual Juneteenth festival in Brooklyn to a Wellness Day at the California African American Museum in Los Angeles. If your city is not hosting an event or you’d rather stay home, Ross-Hammond suggests participating in virtual celebrations.

The hope is to pass down the history and truly learn from the past, Ross-Hammond says. “This is our story, and it can’t be kept in a box. This is the time to reflect,” she says. “Time to open up and have an honest discussion, and a time to think critically of what we can do so that we don’t have to revisit this.”

Editor's note: This article was originally published on June 17, 2021. It has been updated to reflect new information.