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Streaming services used to seem like the promised land – virtually unlimited hours of movies and TV shows, on demand, often without all those pesky commercials. But as virtually every big media company has launched its own streaming service over the last few years, the costs and complications have skyrocketed.
Stalwarts like Netflix and Amazon’s Prime Video – which long resisted commercial interruptions of their programming – have added new ad-supported tiers at lower costs. This means savvy streamers can save up to $552 this year by switching to these lower-cost monthly plans. The downside? Unlike broadcast TV, which was designed around sponsored commercials, some of these streamers annoyingly drop ad blocks into shows at almost random intervals.
Why the push for ads? All that programming costs big bucks -- Netflix plans to spend $18 billion on original and acquired content in 2025, including big-bucks deals for rights to livestream NFL games and WWE matches. And subscriptions alone aren’t enough to pay for all of that programming. That’s especially true when there’s a glut of upstart streamers like Paramount+ and Peacock also vying for viewers.
As a result of this streaming overload, consumers are getting pickier. According to the research firm Antenna, roughly one quarter of all streaming subscribers have canceled three or more services in the last two years. And many of these are described as “serial churners” who regularly sign up and then quit services over the course of a year. That way, you can binge on recent movies and shows from one streamer, then drop the service to catch up with the fare on another streamer without having to pay for both at the same time.
Whether you’re looking for your favorite shows, or the biggest bargain, the streaming world has gotten very, very complicated. Do you want to pay extra for high-quality audio and video? Or the ability to watch (or download) shows on multiple devices, from your TV to your tablet to your smartphone? You can squeeze additional savings by bundling several services together – Disney offers special packages if you want Disney+, Hulu, and ESPN+ (or some combination of the three). Interestingly, some competitors have started joining forces as well. Verizon customers can get Netflix and Max in a special discounted package ($10 per month with ads), while another bundle offers Disney+, Hulu, and Max for a combined $16.99 per month with ads (or $29.99 without commercials).. There can be extra savings if you sign up for an annual plan – all to prevent you from joining the growing throng as the world churns.
Here's a breakdown of how the major streamers stack up – and how much you can save if you switch from the standard ad-free plan to a cheaper tier supported by commercials.
Apple TV+
No ads yet, but if you’re buying a new iPad you can stream for free (for a while)
The deep-pocketed tech giant has had outsize success with a relatively slim programming slate, backing critical darlings like Severance, The Severance, The Morning Show and British director Steve McQueen’s acclaimed WWII drama Blitz. The service’s monthly price of $9.99 (with the first three months for $2.99 each) is less than many other ad-free services but pricey considering how thin Apple’s content library is. For now, this is the last major streamer without an ad-supported tier. It’s worth noting that many people get complimentary subscriptions, ranging from three months to a full year, when they buy new Apple hardware.
Disney+
Save $72 per year with ad-supported tier
The Magic Kingdom’s streamer -- home to thousands of movies and shows, from Disney classics to Pixar animated gems to Marvel/Star Wars blockbusters to National Geographic live-action fare -- is currently charging $15.99 monthly, with an ad-supported version going for $9.99. You can also bundle Disney+ and the more grown-up-oriented service Hulu for $10.99 per month (or $19.99 for an ad-free version). And if you’re a sports fan who craves ESPN+, you can get all three for $16.99 monthly (or $26.99 for a bundle without ads).
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