My Grandma Rose used to wear a flowing print “housedress” and a cozy cashmere cardigan around the house. Who knew a very similar look would be a 2022 fashion trend that I would adopt as a postmenopausal grandma? Though it gained traction on TikTok, “Coastal Grandmother” (a.k.a. CG) is not really new. It’s an elevated combination of preppy Nantucket, Martha’s Vineyard and laid-back seaside Malibu-Santa Barbara style. But you don’t need a cedar-shingled house or even grandkids to make this breezy, summery aesthetic your own, wherever you live, all year round. Here’s how to get it, live it and love it at age 50-plus.
1. Lighten your color scheme
Coastal grandmas such as the characters played by Diane Keaton in Something’s Gotta Give, Meryl Streep in It’s Complicated, Jane Fonda and Lily Tomlin in Grace and Frankie, Diane Lane in Under the Tuscan Sun, and Martha Stewart or Ina Garten on any given day, live and dress in a soothing palette of colors. It’s one of the key ingredients in nailing the coastal look. If swapping your current color plan for a muted mix of white, cream, beige and beachy washed blues and greens sounds too pricey, start with a few changes and build your new look gradually. Even a fresh coat of paint on the walls, hydrangeas in every room and a few crisp white shirts can smooth the way to more.
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2. Check your closet
You probably already have some coastal-granny items in your wardrobe; use them to build a fresh core look. Pull out nautical-inspired, blue-and-white-striped boatneck tops, roomy white jeans and pants, cotton or linen button-downs, chambray shirts and classic white lace-up sneakers. This is also the ideal time to ditch your smartwatch and slip on your old wristwatch — one with a metal or leather band — and easy-to-read numbers. It’s cool again!