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AARP Named to List of Best Workplaces for Innovators

Embrace of change, COVID-19 rapid response cited

AARP CEO Jo Ann Jenkins on stage with two leaders in technology at a Consumer Electronics Show event

AARP CEO Urges Companies to Build Tech for 50+ Market

50-plus Americans spent $140 billion on tech in 2018

The winner of AARP's Innovation Pitch Contest,  CEO Jo Ann Jenkins and Joe Montana all pose on stage for a photograph

Scale Awarded Top Prize at AARP's CES Pitch Event

Host Joe Montana praises new fall-prevention tech


Two labs inside the Hatchery at AARP

AARP Innovation Labs

Driving innovative solutions to empower people to choose how they live as they age

Are You Ready?

We’re teaming up with business leaders and innovators to spark new ideas and real solutions

Jo ann Jenkins

Get Set to Disrupt Aging

AARP CEO Jo Ann Jenkins encourages Americans to challenge outdated beliefs and stereotypes

Graphic of a brain with the words Disrupt Dementia on top of brain x-rays.

AARP's Disrupting Dementia

We are taking on what may be our toughest challenge yet by investing $60 million into research

older woman talking a selfie

Older Consumers and Tech

Market is growing quickly. AARP expects those 50+ will spend $84 billion by 2030

A light bulb with money inside

The AARP Innovation Fund

First-of-its-kind fund provides the outside force needed to spur private-sector investment

Ingenuity in Action

Wheel Pad Founders Julie Lineberger, President, Joseph Cincotta, Architect

Grand Pitch Award Winners

Accessible living space builder, balance tools developer take top spots

man looking at community connections website on a tablet at home

Community Connections

AARP online platform gives volunteers and those in need a place to access each other

Virtual reality view of a cactus and other plants

Virtual Travel

Retirement communities embrace VR technology to fight social isolation

An egg inside the Hatchery at AARP

Idea Hub: The Hatchery

The laboratory where bold notions come to life as new products and services for older Americans 

Andy Miller talking to a group

Cultivating a New Mind-Set

AARP's innovation chief aims to instill new thinking to create products and services for older adults

Daymond John on stage, banner reads AARP Innovation Labs

AARP ‘Shark Tank’ 

Pitch competition at CES brings out start-ups marketing to 50-plus consumers

A Legacy of Innovation

Ethel Percy Andrus holding papers

AARP Founder Enhances Life for Older Americans

From tackling high drug prices, isolation and more, she became known as a problem solver

Swimming pool at Grey Gables

Retirement Community Becomes Model for the Ages

Andrus develops Grey Gables, a place for retirees to live graciously with dignity and purpose

A still from an animation of the house of freedom.

A Visionary Home Stands the Test of Time

Universal features allow everyone to live safely and independently, especially as they get older