Innovation
The Longevity Economy
As the population ages, the 50-plus age group has emerged as a powerful force driving economic growth
Are You Ready?
We’re teaming up with business leaders and innovators to spark new ideas and real solutions.
Get Set to Disrupt Aging
AARP CEO Jo Ann Jenkins encourages Americans to challenge outdated beliefs and stereotypes
AARP Innovation Labs
Driving innovative solutions to empower people to choose how they live as they age
Cultivating a New Mind-Set
AARP's innovation chief aims to instill new thinking to create products and services for older adults
Transforming Tomorrow
Our employees are at the forefront of developing creative and viable solutions for everyone 50-plus
New Models, New Approaches
AARP Invests $60M for Dementia Research
With more than 16 million Americans projected to have dementia by 2050, we are taking on what may be our toughest challenge yet
The AARP Innovation Fund
The first-of-its-kind fund will provide the outside force needed to spur private-sector investment, says AARP COO Scott Frisch
Ingenuity in Action
Idea Hub: The Hatchery
The laboratory where bold notions come to life as new products and services for older Americans
Hey, Alexa, Let’s Be Friends
A unique experiment uses voice technology to help combat loneliness and isolation
Fashion Sense
The winner of the Disrupt Aging Design Challenge makes dressing easier for the visually impaired
A Legacy of Innovation
AARP Founder Enhances Life for Older Americans
From tackling high drug prices, isolation and more, she became known as a problem solver
Retirement Community Becomes Model for the Ages
Andrus develops Grey Gables, a place for retirees to live graciously with dignity and purpose
A Visionary Home Stands the Test of Time
Universal features allow everyone to live safely and independently, especially as they get older