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AARP Named to List of Best Workplaces for Innovators

Embrace of change, COVID-19 rapid response cited

AARP CEO Urges Companies to Build Tech for 50+ Market

50-plus Americans spent $140 billion on tech in 2018

Scale Awarded Top Prize at AARP's CES Pitch Event

Host Joe Montana praises new fall-prevention tech


AARP Innovation Labs

Driving innovative solutions to empower people to choose how they live as they age

Are You Ready?

We’re teaming up with business leaders and innovators to spark new ideas and real solutions

Get Set to Disrupt Aging

AARP CEO Jo Ann Jenkins encourages Americans to challenge outdated beliefs and stereotypes

AARP's Disrupting Dementia

We are taking on what may be our toughest challenge yet by investing $60 million into research

Older Consumers and Tech

Market is growing quickly. AARP expects those 50+ will spend $84 billion by 2030

The AARP Innovation Fund

First-of-its-kind fund provides the outside force needed to spur private-sector investment

Ingenuity in Action

Grand Pitch Award Winners

Accessible living space builder, balance tools developer take top spots

Community Connections

AARP online platform gives volunteers and those in need a place to access each other

Virtual Travel

Retirement communities embrace VR technology to fight social isolation

Idea Hub: The Hatchery

The laboratory where bold notions come to life as new products and services for older Americans 

Cultivating a New Mind-Set

AARP's innovation chief aims to instill new thinking to create products and services for older adults

AARP ‘Shark Tank’ 

Pitch competition at CES brings out start-ups marketing to 50-plus consumers

A Legacy of Innovation

AARP Founder Enhances Life for Older Americans

From tackling high drug prices, isolation and more, she became known as a problem solver

Retirement Community Becomes Model for the Ages

Andrus develops Grey Gables, a place for retirees to live graciously with dignity and purpose

A Visionary Home Stands the Test of Time

Universal features allow everyone to live safely and independently, especially as they get older