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Who Is the 50+ Gamer?

Older gamers are becoming savvy gaming consumers, and more are playing video games daily, especially women.

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Issues & Topics

Research on issues and topics of particular interest to the 50+.

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State Resources

State-specific survey results and fact sheets concerning the 50+.

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Infographics

Browse through the latest infographics based on AARP research findings.

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About Us

Learn about our work, how to receive information, and how to contact us.

Recently Released

She's the Difference: Iowa Survey Results

Older women voters in Iowa share their opinions on 2020 election issues including health care, the economy, values, rights, institutions, and candidates.

Boomer Have Big Travel Plans in 2020

​Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.

Underemployment in Midlife and Older Workers

Underemployment is a problem for workers ages 45 and older, but a new study finds the need for more nuanced solutions.

Menopausal Symptoms: There's a Place for Tech-Related Solutions

Women are interested in noninvasive, tech-related solutions to relieve or minimize symptoms of menopause.

She's the Difference: The Power of Older Women Voters

Older women voters on 2020 election issues, including health care, the economy, values, rights, institutions, and candidates.

Older Adults Keep Pace on Tech Usage

Tech ownership among older adults continues to grow, but many are not using the devices to their full potential.

Who Is the 50+ Gamer?

Older gamers (ages 50 and older) are becoming savvy gaming consumers, and more are playing video games daily, especially women.

Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.

Brands Missing a Market Opportunity With the 50-Plus

Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.

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About AARP Research

Learn about our work, how to receive information and how to contact us.