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An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.
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Research on issues and topics of particular interest to the 50+.
State-specific survey results and fact sheets concerning the 50+.
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Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.
Family caregivers face special challenges when they shop for their loved one, especially in bricks-and-mortar stores.
Vaccination adoption varies among older adults for flu, pneumonia, Tdap, and shingles.
Kentucky voters age 50-plus see health care and prescription drug affordability as key considerations in upcoming elections.
Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.
Older adults want legislators to address the high cost of prescription drugs.
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
Caregivers Face Shopping Challenges
Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age, and Media
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