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Older gamers are becoming savvy gaming consumers, and more are playing video games daily, especially women.
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Older women voters in Iowa share their opinions on 2020 election issues including health care, the economy, values, rights, institutions, and candidates.
Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.
Underemployment is a problem for workers ages 45 and older, but a new study finds the need for more nuanced solutions.
Women are interested in noninvasive, tech-related solutions to relieve or minimize symptoms of menopause.
Older women voters on 2020 election issues, including health care, the economy, values, rights, institutions, and candidates.
Tech ownership among older adults continues to grow, but many are not using the devices to their full potential.
Older gamers (ages 50 and older) are becoming savvy gaming consumers, and more are playing video games daily, especially women.
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Dealing With Stress
Coping with an Unexpected Financial Challenge: An AARP Survey of Adults 30+
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