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An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.
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Research on issues and topics of particular interest to the 50+.
State-specific survey results and fact sheets concerning the 50+.
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This survey examines the impact of unexpected financial challenges and the strategies that adults 30+ use to cope with them.
AARP survey finds that Kansas registered voters support a state retirement savings program.
Massachusetts voters would support a state retirement savings plan and want their legislators to support it, too.
Latinos of all ages are more involved in beauty and personal grooming than the general population, yet older Latinos feel ignored by beauty brands.
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Wisconsin small business owners support a privately managed, ready-to-go retirement savings option for their employees.
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.
Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.
Caregivers Face Shopping Challenges
Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age, and Media
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