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Key takeaways
- Store apps offer easy savings. Loyalty programs unlock digital coupons that apply automatically.
- It still pays to clip paper coupons. Check free community newspapers for grocery store coupons.
- Stack discounts. Using apps, websites and paper coupons together can cut costs further.
Most Saturdays, I start my day with a cup of coffee while scrolling through my supermarket’s mobile app to find coupons for my weekly grocery shopping trip. It’s a habit I picked up from my mom, who regularly clipped coupons from our local newspaper.
I’m grateful for that early life lesson, which has helped me keep down the cost of feeding my family of five, especially with grocery prices rising. In 2025, I saved a whopping $1,242.80 by taking advantage of coupons and deals offered through my supermarket’s app and loyalty program.
I’m far from alone. Recently, couponing has seen a resurgence, especially among older adults, as higher prices drive shoppers to seek discounts, according to a 2025 survey by coupon codes website SociableLabs. Nearly 60 percent of boomers reported using coupons or discount codes to save money amid stubborn inflation, the poll found.
Clipping newspaper coupons by hand — and getting your fingers covered in ink, as my mom did — can still be a great way to score savings at the supermarket, but it’s not the only strategy you should have in your tool kit. Here are nine ways to find grocery coupons to combat rising food prices.
Sign up for your supermarket’s loyalty program
Joining loyalty programs opens the doors to personalized offers and discounts, including access to coupons in the store’s mobile app. You typically need a loyalty account to “clip” those digital coupons, says Kristin McGrath, senior editor at the Krazy Coupon Lady, a coupon and deals website.
Both boomers and Gen Xers are more likely to use digital coupons than print coupons, according to Inmar Intelligence, a company that provides coupon and loyalty program platforms for retailers. If you have yet to embrace them, start by downloading your grocery store’s app. (Many supermarkets, including Albertsons, Giant, Kroger, Safeway and ShopRite, offer them.)
“That is going to unlock the entire world of coupons at that store,” including manufacturer and store coupons, McGrath says.
Most loyalty programs are free to join, and you can usually sign up in the store or online. The drawback: “You are opting into a certain amount of tracking and collection of some of your personal data,” McGrath says. (Read your supermarket’s data sharing policy for more information.)
Generally, once you set up an account, you can clip coupons in the app by clicking on them. When you swipe your loyalty card or enter the phone number associated with your account at checkout, the discounts will be applied automatically.
Using your grocery store’s app makes it easy to find coupons and sales, says Andrea Woroch, a consumer savings adviser in Bakersfield, California. Plus, you don’t have to worry about accidentally leaving them at home, she says.
Search your store’s website
If you’re not comfortable using an app, your grocery store might offer the option to clip digital coupons from its website when you log into your account online. Any coupons you select will be automatically applied when you use your loyalty card at checkout in the store.
If you shop online for curbside pickup or grocery delivery, make sure you click any coupons for items in your cart so the discounts are applied. With most supermarket websites, you don’t have to search separately for coupons — they typically appear alongside any items that are available for purchase.
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