Since Amazon introduced its Prime Day in 2015 in honor of its 20th anniversary, additional retailers have latched onto this Christmas in July concept at a time when many of their customers are in vacation mode.
This year, Amazon Prime Day has morphed into two full days from midnight PT Monday to 11:59 p.m. Tuesday, July 15-16. You have to be a member to take advantage of the Amazon sales, but you can sign up for a 30-day free trial of Amazon Prime. Just remember to stop your trial membership before the period is over if you don’t want your credit card charged $12.99 a month or $119 annually.
Some of the deals are great — and secret until Prime Day begins. But don’t click them into your cart before you compare.
“What you see here is, consumers are promotion sensitive,” said George Belch, professor of marketing at San Diego State University in California. “We’re always looking for a deal.”
But other online retailers are doing their own surveys of competitors and may have a better price on an item you want.
A few tips:
Look at more than the price tag. Some companies offer free shipping or will allow you to stack up multiple coupons and promo codes on one item — not always permitted the rest of the year. Or you might find a better deal at a brick-and-mortar store near you.
If you haven’t done so yet, consider setting up a separate email account as your file for deals of all types. Often when you sign up for email from your favorite retailers, you’ll receive a one-time coupon off a single item or your entire purchase and you’ll continue to get email coupons until you unsubscribe.
Don’t buy just because you see a sale, Belch said. The media helps create a buzz, which puts this super sale on consumers’ radar. “You always have to ask yourself, ‘Am I buying just to buy, or am I buying this because I need this?’ “ Belch says.
In addition to Amazon, more than a dozen other retailers have their versions of Black Friday in July sales. A rundown:
Bealls, the Florida-based department store chain, has been running its Black Friday in July sale online and in store since Tuesday. It ends Saturday, July 13. (If you miss out, every Tuesday is Bealls Day, and among the discounts is saving 15 percent for customers 50 and older.) Don’t forget to check out the website’s deals and promotions page before you shop. Signing up for email also gets you a one-time coupon.
Bed Bath & Beyond, the home furnishings chain, calls its mid-July sale The Beyond Big Savings Event. It lasts until Tuesday, July 16. Don’t forget to sign up for email, snail mail and smartphone coupon offers, and remember that the paper coupons are accepted at stores beyond their expiration dates.
Belk, the North Carolina-based department store chain, with stores in 16 Southern states, is offering an extra 20 percent-off coupon for regular and sale items both in store and online during its Black Friday in July promotion, which runs through Tuesday, July 16. (And every Tuesday is Senior, Teacher & Service Day. Seniors, teachers, active military and veterans can receive an extra 20 percent off purchases, and 15 percent off home goods and shoes.)
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Bloomingdale's, the luxury department store chain, is taking a cue from Amazon and making The Loyal Treatment sale online and in store exclusively for Loyallists — customers who have joined the company’s free loyalty rewards program. The sale ends Sunday, July 14. Earlier in the month, it had a “Cyber Monday in July & Tuesday, Too” sale.
Dell, the personal computer manufacturer, is having its Black Friday in July online sale now through 8 a.m. ET Monday, July 15.
eBay, the online shopping and auction site, has Hot Deals for Hot Days, which ends July 22, as its answer to Amazon Prime. In a little dig at Amazon, whose site jammed last year in the middle of Prime Day, eBay also plans Monday, July 15, to kick off its Crash Sale.
GameStop, the video game and consumer electronics retailer, has its Game Days summer sale online and in store through July 20.
Kirkland’s, the home furnishings store, has its Black Friday in July online and in-store sale through Monday, July 15. (Active and retired military are eligible for a 10 percent discount on most items every day when they present their military identification.)
Lenovo, the computer manufacturer, has a Black Friday sale online on select laptops through Sunday, July 14. (People 50 and older can save an additional 5 percent any day and have free shipping on some computer models.)
Macy’s runs its Black Friday in July specials through July 14. Be sure to try your coupon codes from print circulars or in email to see if they apply.
Nordstrom has its Anniversary Sale during the heart of many Black Friday in July offerings. The department store chain’s sale runs Friday to Thursday, July 12-18.
Petco, the pet food and accessories store, has ended its online sale that offered as much as a $25 electronic gift card with a purchase of $100 or more. But bargains continue in store until July 20.
Stage, a Houston-based department store chain with about 150 stores in smaller towns and rural areas, has its Black Friday in July sale both in store and online Friday and Saturday, July 12-13.
Target is targeting online customers only for its Deal Days Monday and Tuesday, July 15-16, although some early access deals, primarily on summer outdoor items, are being offered now. Check out the current promotions whenever you shop to see additional savings.