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Innovation@50+, Project Catalyst, AARP

Denys Prykhodov

Project Catalyst is helping to gain valuable insights into 50-plus consumer behavior and usage of popular and new-to-market health-tech products.

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation. By conducting consumer research of new and emerging products with the 50-plus consumer, we help inform developers about how their products and services are working to improve the lives of Americans as they age.

About Project Catalyst Learn More

Why Is Project Catalyst Needed?

The 50-plus consumer is missing from the earliest point in the design process. As a result, needs go unmet. Project Catalyst | The Power of We inserts the 50-plus consumer at the front end of the process so that new products and services more effectively address their needs, resulting in greater relevance and adoption. And for products already in the market, Project Catalyst contributes to their continuous improvement and ability to improve the lives of Americans as they age.

Innovation@50+, Project Catalyst Logo, AARP

Good Innovation Will Be Embraced

People over 50 are online and connected, and make use of technology that is intuitive and consumer-friendly. But there is not enough technology that can meet their needs, especially in the health and wellness and the digital health spaces. This is a huge opportunity for the double bottom line. Developers can both provide products that improve the lives of Americans as they age while also increasing revenue. Parks Associates forecasted an aggregate revenue opportunity of $30 billion over the next five years on top of an existing market of roughly $70 billion across nine categories of health and wellness products and services.

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Contact Us

For more information on Project Catalyst, please send an email to

Innovation@50+ Events

FinovateSpring 2017

Anyone with an interest or stake in the future of banking and financial technology should come to the event in San Jose, Calif., April 26-27. AARP Innovation@50+ is proud to be an event sponsor.

Health Datapolooza

The Datapalooza will engage patient and consumer voices and bring national and international leaders from the C-levels of business and government together in Washington, D.C., April 27-28, for discussions that improve health and health care, and drive market value.

Milken Institute Global Conference

Meet Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, at the global conference in Los Angeles, April 30–May 4, where some of the world's most extraordinary people convene to explore solutions to today's most pressing challenges in financial markets, industry sectors, health, government and education.