Amplify AAPI: The First AANHPI Focused Panel for Survey Research Co-Led by AARP and NORC

AARP and NORC are launching a pioneering data effort to develop the first Asian American, Native Hawaiian, and Pacific Islander (AANHPI)-focused consumer probability panel of adults age 18+ for survey research.

This AANHPI panel, called Amplify AAPI, will provide the opportunity for:

• High-quality, cost-efficient data collection.
• Helping to address the critical issues of sample access and infrastructure.
• Integrating into NORC’s larger AmeriSpeak® consumer panel to improve data quality for AANHPI samples in national research.

From 2022 to 2024, the development of the research panel will enable:

• Fielding national probability samples of up to 3,000 AANHPIs per survey.
• Fielding various AANHPI languages, including Chinese dialects, Korean, and Vietnamese.
• Multi-modal survey support.
• Providing separate estimates of NHPI and the largest six Asian subgroups, minimally.

For more information on the initiative, go to amplifyaapi.com. If you have further questions, please contact Angela Houghton at ahoughton@aarp.org.