AARP Research
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.
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Brands Missing a Market Opportunity With the 50-Plus
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Cost Getting in the Way of Dental Health
Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.
Caregivers Face Shopping Challenges
Family caregivers face special challenges when they shop for their loved one, especially in bricks-and-mortar stores.
Vaccination Adoption Varies for Older Adults
Vaccination adoption varies among older adults for flu, pneumonia, Tdap, and shingles.
Health Care a Key Voting Issue for Older Kentuckians
Kentucky voters age 50-plus see health care and prescription drug affordability as key considerations in upcoming elections.
Brain Health and Dietary Supplements: Where’s the Evidence?
Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.
Prescription Drug Prices Are Too High, Say Older Adults
Older adults want legislators to address the high cost of prescription drugs.
Grandparents Embrace Changing Attitudes and Technology
Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.
Interesting Stat
Though 82% of caregivers would prefer to shop in-store, 84% shop online because of the challenges they face as caregivers.
Caregivers Face Shopping Challenges
Did You Know?
Women across generations find inauthentic images of women in ads off-putting and would support brands that use more diverse images.
Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age, and Media
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