AARP Research
Who Is the 50+ Gamer?
Older gamers are becoming savvy gaming consumers, and more are playing video games daily, especially women.
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Boomer Have Big Travel Plans in 2020
Boomers are avid travelers with strong buying power. In 2020, they plan to take 4–5 trips and spend around $7,800.
Underemployment in Midlife and Older Workers
Underemployment is a problem for workers ages 45 and older, but a new study finds the need for more nuanced solutions.
Menopausal Symptoms: There's a Place for Tech-Related Solutions
Women are interested in noninvasive, tech-related solutions to relieve or minimize symptoms of menopause.
She's the Difference: The Power of Older Women Voters
Older women voters on 2020 election issues, including health care, the economy, values, rights, institutions, and candidates.
Older Adults Keep Pace on Tech Usage
Tech ownership among older adults continues to grow, but many are not using the devices to their full potential.
2020 Oklahoma Retirement Savings Survey
Small business owners in Oklahoma support a privately managed state retirement savings program for their employees.
Who Is the 50+ Gamer?
Older gamers (ages 50 and older) are becoming savvy gaming consumers, and more are playing video games daily, especially women.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Brands Missing a Market Opportunity With the 50-Plus
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
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Did You Know?
Though an unexpected financial challenge often triggers stress, anger, and sadness, most people keep these feelings private.
Coping with an Unexpected Financial Challenge: An AARP Survey of Adults 30+
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