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AARP Research: Insights Impacting Americans 50+ Skip to content

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Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.

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Issues & Topics

Research on issues and topics of particular interest to the 50+.

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State Resources

State-specific survey results and fact sheets concerning the 50+.

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Infographics

Browse through the latest infographics based on AARP research findings.

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About Us

Learn about our work, how to receive information, and how to contact us.

Recently Released

Brands Missing a Market Opportunity With the 50-Plus

Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.

Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.

Cost Getting in the Way of Dental Health

Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.

Caregivers Face Shopping Challenges

Family caregivers face special challenges when they shop for their loved one, especially in bricks-and-mortar stores.

Vaccination Adoption Varies for Older Adults

Vaccination adoption varies among older adults for flu, pneumonia, Tdap, and shingles.

Health Care a Key Voting Issue for Older Kentuckians

Kentucky voters age 50-plus see health care and prescription drug affordability as key considerations in upcoming elections.

Brain Health and Dietary Supplements: Where’s the Evidence?

Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.

Prescription Drug Prices Are Too High, Say Older Adults

Older adults want legislators to address the high cost of prescription drugs.

Grandparents Embrace Changing Attitudes and Technology

Grandparents represent a strong economic base with great spending power, but the fundamentals of grandparenting remain the same.

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About AARP Research

Learn about our work, how to receive information and how to contact us.