AARP Research
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.
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Financial Challenges: Coping With the Unexpected
This survey examines the impact of unexpected financial challenges and the strategies that adults 30+ use to cope with them.
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AARP survey finds that Kansas registered voters support a state retirement savings program.
Massachusetts Voters Would Support State Retirement Plan
Massachusetts voters would support a state retirement savings plan and want their legislators to support it, too.
Latinos and Beauty As We Age: A Cultural Reflection
Latinos of all ages are more involved in beauty and personal grooming than the general population, yet older Latinos feel ignored by beauty brands.
Brands Missing a Market Opportunity With the 50-Plus
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Wisconsin Small Business Owners Support Retirement Savings Plan
Wisconsin small business owners support a privately managed, ready-to-go retirement savings option for their employees.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Cost Getting in the Way of Dental Health
Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.
Brain Health and Dietary Supplements: Where’s the Evidence?
Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.
Interesting Stat
Though 82% of caregivers would prefer to shop in-store, 84% shop online because of the challenges they face as caregivers.
Caregivers Face Shopping Challenges
Did You Know?
Women across generations find inauthentic images of women in ads off-putting and would support brands that use more diverse images.
Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age, and Media
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