AARP Research
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.
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Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
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Interesting Stat
Though 82% of caregivers would prefer to shop in-store, 84% shop online because of the challenges they face as caregivers.
Caregivers Face Shopping Challenges
Did You Know?
Women across generations find inauthentic images of women in ads off-putting and would support brands that use more diverse images.
Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age, and Media
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