Technology is changing the driving experience. Get up to date with a free Smart DriverTEK workshop!
Project Catalyst | The Power of We engages consumers in the innovation process by providing valuable feedback on the functionality and design of products that improve the quality of life for 50-plus consumers — from the time users open the packaging to when they incorporate the technology into their daily lives. With Project Catalyst, AARP has convened the most innovative leaders in the health care industry to launch a pioneering program that gains valuable insights into 50-plus consumer behavior and usage of popular and new-to-market health-tech products.
By putting the consumer at the center of the innovation process, developers are provided with actionable insights into end-user behavior at the front end of ideation and development. This interdisciplinary approach uses empirical research to gain a clearer understanding of 50-plus consumer behavior so that developers can better meet the wants and needs of this underserved population.
Project Catalyst Research Studies
The following is a list of all Project Catalyst research studies to date. This list will be updated as new research is released.
For more information on Project Catalyst, please contact firstname.lastname@example.org. For media inquiries, please contact email@example.com.
Enter a keyword below to find answers to your AARP Research questions.
Sign up for a monthly newsletter of the latest AARP Research.
Project Catalyst Home
AARP Research Facebook
Learn about our work, how to receive information and how to contact us.
Start Getting Your Member Benefits Today!
Get the Most From Your Membership
Continue Enjoying Your Member Benefits!
You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits.
Your email address is now confirmed.
Manage your email preferences and tell us which topics interest you so that we can prioritize the information you receive.
Explore all that AARP has to offer.
In the next 24 hours, you will receive an email to confirm your subscription to receive emails
related to AARP volunteering. Once you confirm that subscription, you will regularly
receive communications related to AARP volunteering. In the meantime, please feel free
to search for ways to make a difference in your community at