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Project Catalyst | The Power of We engages consumers in the innovation process by providing valuable feedback on the functionality and design of products that improve the quality of life for 50-plus consumers — from the time users open the packaging to when they incorporate the technology into their daily lives. With Project Catalyst, AARP has convened the most innovative leaders in the health care industry to launch a pioneering program that gains valuable insights into 50-plus consumer behavior and usage of popular and new-to-market health-tech products.

By putting the consumer at the center of the innovation process, developers are provided with actionable insights into end-user behavior at the front end of ideation and development. This interdisciplinary approach uses empirical research to gain a clearer understanding of 50-plus consumer behavior so that developers can better meet the wants and needs of this underserved population.


Project Catalyst Research Studies

The following is a list of all Project Catalyst research studies to date. This list will be updated as new research is released.


For more information on Project Catalyst, please contact For media inquiries, please contact

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About AARP Research

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