AARP Research uncovers compelling insights on the 50+ population through groundbreaking research. AARP Research informs thought leaders internally and externally with strategic insights about the needs, market conditions, and trends impacting the 50+ to fulfill AARP’s mission of providing Real Possibilities for Americans 50+.
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AARP Research, led by Senior Vice President Alison Bryant, includes researchers and support staff with diverse backgrounds and expertise to cover a wide range of research areas.
We understand the 50+ population
50+ Research provides integrated insights on the motivations, needs, interests and behaviors of the 50+, supporting AARP membership, multicultural strategies, communications, publications, and the AARP Foundation. Examples of research include support of Life Reimagined Initiatives, research for AARP The Magazine, and testing of new membership services.
We support AARP state offices
State Research supports state’s implementation of AARP’s strategic priorities in advocacy, communications, education efforts and AARP’s external presence. Examples of research include evaluation of AARP community efforts, polls to support state lobbying efforts on utilities, and state specificinformation about the wants and needs of the 50+.
We track opinions of the 50+
Tracking Research provides ongoing tracking research to monitor opinions about issues important to the 50+ and attitudes about AARP. Examples of research include monitoring satisfaction with the direction of the country, issues of highest importance, opinions about AARP membership, and lifestyle interests.
We support AARP advocacy for the 50+
Strategic Issues Research provides analysis to support AARP’s social impact and federal advocacy agendas. Key issues include Social Security, Medicare, ACA, pensions, long-term care and caregiving, transportation, housing, older workers, utilities, federal regulations and consumer affairs. Examples of research include understanding opinions about proposed legislation affecting Social Security and Medicare, research supporting the AARP Foundation’s work for vulnerable populations, and research that enables older Americans to stay healthy as they age.
We gather research conducted by other organizations
The Library provides secondary research and information services on topics of interest to the Association through access to an impressive array of business, news and academic online databases.
We make research available externally
Information Assets publishes AARP Research’s work to AARP.org and produces a number of infographics each year.
But wait, there’s more!
AARP Research also looks at key geo-demographic variables to support AARP membership and social impact efforts. AARP Research is an internal resource for infrastructure support through management of key tools such as demographic, mapping, statistical and survey applications.
Our research can be published with permission
Read AARP Research’s General Use Statement for more information.