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Mid-life and older moviegoers are a powerful force at the box office. This white paper examines the movie going habits of adults age 50+.
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Research on issues and topics of particular interest to the 50+.
State-specific survey results and fact sheets concerning the 50+.
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Retirement attitudes survey to support AARP-Ad Council joint campaign - Saving for Retirement.
Majority of registered voters in Rhode Island 45-plus support a proposal helping working family caregivers continue to work.
Americans’ attitudes towards the American Health Care Act and the policies included in this bill are explored in this survey.
Many registered voters age 35-64 in the Nevada workforce do not feel financially prepared for retirement.
A survey of current and soon-to-be empty nesters reveals their emotions, attitudes, and behaviors.
The percentage of 50+ workers who are not confident they will have enough money to pay for long-term care if needed during retirement.
Approximately half of all Baby Boomers (46%) have a travel-related bucket list.
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