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AARP Block Party Events

En español | The AARP Block Party, our new event experience, has been traveling to several cities this year, visiting events all across the country. From skateboarding and lip-synching to dancing and fashion tips for the workplace, watch what happened as attendees were introduced to a unique and fun side of AARP.


Essence Festival

New Orleans

July 1–3, 2016

Attendees had a chance to refresh and relax with us when they visited the AARP Block Party at the 2016 ESSENCE Festival® presented by Coca- Cola® in New Orleans! They got a taste of AARP and were able to sample our three refreshment waters and learn about all that AARP has to offer. On their way out, they could leave a note on our commitment wall telling us what matters most in their lives!


Odunde Festival


June 12, 2016

The AARP Block Party was at the Odunde Festival and captured the excitement of the day! Attendees had a photo opp with family and friends against a unique Philadelphia backdrop. They told us how they march to the beat of their own drum on our interactive wall, received giveaways and prizes, and learned about the programs and events that AARP offers in Philadelphia!


Jacksonville Jazz Festival

Jacksonville, Fla.

May 27–29, 2016

Whether they had been performing all their life or were ready to face their fear, all were welcome to the AARP Block Party at the Jazz Fest! Attendees took the stage and lip-synched to jazzy versions of classic and contemporary songs, and shared what gets them “jazzed” on the interactive wall.

Fiesta San Antonio

San Antonio

April 22–23, 2016

The first AARP Block Party made a heel-kicking debut at Fiesta San Antonio. Attendees engaged AARP in our family-oriented space by testing their pedaling power, watching skateboarders age 45-plus, getting Tejano dance lessons and sharing how they live la vida buena ("the good life") on the interactive wall.


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AARP has a variety of exciting activities planned throughout the year

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