Vision, Mission, Motto

For more than 50 years, AARP has been serving its members and society and creating positive social change.

AARP’s mission is to enhance the quality of life for all as we age, leading positive social change, and delivering value to members through information, advocacy, and service.

We believe strongly in the principles of collective purpose, collective voice, and collective purchasing power. These principles guide our efforts.

AARP works tirelessly to fulfill the vision: a society in which everyone lives their life with dignity and purpose, and in which AARP helps people fulfill their goals and dreams.      

Advocacy

We stand up for our members and society as a strong nonpartisan advocate for social change. We work on the issues that matter, including strengthening Social Security and supporting other retirement savings efforts, promoting adequate and affordable health care, and fostering livable communities. More

Community Service

We help our members and their communities help themselves. Caring and compassion are the bottom line of AARP. Our goal is to give people a voice, a sense of community, and a purpose through Create the Good and the AARP Foundation, through which members can contribute to those in need across the United States.

Publications and Media

We provide valuable and trustworthy information to our members. We publish AARP The Magazine, the world’s largest-circulation magazine; the AARP Bulletin, a newspaper published 10 times a year and daily online; AARP Viva, a quarterly magazine and a radio program in Spanish and English; a public affairs radio program, Prime Time; an award-winning website, AARP.org;, and two syndicated TV shows, Inside E Street, a public affairs program, and My Generation, a magazine-style show.

Research

AARP conducts extensive research on aging-related subjects. Our Public Policy Institute publishes major reports on the 50+ population, and we recognize the Best Employers for Workers Over 50.

Global Aging

AARP is a leader in working internationally with governmental and nongovernmental organizations. AARP’s international program works to exchange ideas and find solutions to aging concerns worldwide.

National Event

Life@50+ | AARP’s National Event & Expo annually brings information and entertainment to 27,000+ members and nonmembers. The 2010 event will be held in Orlando, Florida.

Products and Services

We lead the way in the marketplace by being a force in influencing companies to offer new and better choices for our members and older Americans.  Specific products made available as member benefits include health insurance; automobile and homeowners insurance; member discounts on rental cars; cruises, vacation packages and lodging; a credit card; pharmacy services; alternative health services; legal services; and long-term care insurance. AARP Services provides quality control over branded products.

While comprised of different legal entities, AARP speaks with one voice—all united by a common motto: “To serve, not to be served.”

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Board of Directors

The 22-member volunteer AARP Board of Directors, the governing body of AARP, approves all policies, programs, activities, and services for AARP. More

Executive Team

Learn more about AARP's Executive Team, their backgrounds, and leadership responsibilities by reading their biographies. More

Speakers Bureau

AARP's Board of Directors and Executive Team leaders are available to talk about a wide range of topics. Read